The Globe and Mail’s 2023 Cannes Young Lions Qualifying Competitions comprised of 680 registrants, competing for their chance to participate at the Global Young Lions Competitions at the Cannes Lions International Festival of Creativity.
Each year, the Competition jury chairs select a non-profit charity as the subject of the competition briefs. This year, two charities were chosen: the Nature Conservancy of Canada (NCC) for the Print, Film, Digital and Media categories, and The Gord Downie & Chanie Wenjack Fund (DWF) for the Marketers category.
The categories working on the Nature Conservancy of Canada brief, the teams were challenged to create a big idea (product, service, or proposition) to drive awareness and support for the NCC among a younger demographic, with the goal of building the community, by adding 500,000 new supporters by 2030.
The marketing teams were tasked to develop a big, innovative idea and written submission that creates awareness of our collective reconciliation journey and opportunities to “Do Something” to move reconciliation forward through tangible reconciliACTIONs offered by the Gord Downie & Chanie Wenjack Fund that also link with their brand business objectives.
There were some fantastic pieces of work submitted, see below for the most notable and the winning teams’ work!