Jury

Presenting the 2022 Young Lions jury.
Learn more about each judge by clicking on their photo.

Creative

Mary Maddever

Jury Chair
Print, Digital and Film
EVP, Editorial Director
Brunico Communications

Mary Maddever is EVP, editorial director of Brunico Communications, overseeing journalistic policy and procedures for the company’s editorial brands, and publisher of Canadian marketing business publications strategy & Media In Canada.

Maddever has led content strategy and new product development on many Brunico brands, recruited and trained teams for launches and refreshes, and oversaw transitioning for the Marketing brand acquisition.

As executive editor of strategy since helming its relaunch in 2004, Maddever launched Brunico’s first offshoot daily e-news/site Media In Canada, and also developed stimulant, a creative-focused offshoot. She also spearheaded new awards programs and conference franchises.

On the international entertainment market front, Maddever developed the editorial launch plan for RealScreen, a global documentary and non-fiction publication, and later oversaw a content focus redirect as the business evolved.

Maddever was also editor of international kids entertainment biz magazine KidScreen, where she was mandated to raise brand authority in top tier global production and broadcast circles, and across ancillary areas of the industry.

Prior to that, Maddever was editor of Playback, Canada’s bi-weekly TV & film industry journal and its subsidiary magazine offshoots, such as Playback International.

Print

David Mueller

Creative Director
Bensimon Byrne

Gail Pak

Vice President, Creative Director
McCann Canada

Glen D’Souza

Executive Creative Director
Forsman & Bodenfors Canada

Dave is definitely not a David. Most people call him Mueller. He joined Bensimon Byrne in 2012 after a chance encounter with Joseph Bonnici in a Banana Republic. Since then, he has poured his soul into work he can be proud of—White Ribbon and Casey House, chief among them—and helped Bensimon Byrne become one of the Cannes Lions’ top 15 independent agencies in the world, and AdAge’s 2018 International Small Agency of the Year. In his free time, Dave enjoys long pandemic walks with his wife, Erin, and not doing TikTok dance challenges with her. If he’s not wondering when things will go back to normal, he’s quietly praying that they will soon.

Gail has spent her career honing her craft at top creative shops including McCann, Ogilvy & Mather, Lowe Roche, Leo Burnett, and Crispin Porter + Bogusky, Zulu Alpha Kilo and now McCann. As her experiences cut across multiple categories, Gail has built integrated campaigns for global brands such as Labatt and Mastercard. Her passion for understanding clients business needs and finding creative solutions has allowed her to be recognized at The One Club, LIAs, Communication Arts, Marketing, and featured in Fast Company. In just this past year, Gail has helped win a One Show Pencil, win the Kids Help Phone account, and has managed to avoid getting Covid.

Glen began his career in advertising as an Art Director back in 2002. His body of work includes award-winning campaigns for Ontario Power Generation, Dove, LG Electronics, Trojan, Best Buy, Scotiabank, Walmart, Infiniti, Audi, and The Canadian Real Estate Association.

Glen is also a member of Forsman’s Global Inclusion Taskforce, working with other offices within the network in identifying ways to promote diversity and inclusion through discussion and action

Jack Latulippe

Partner & Chief Creative Officer
No Fixed Address

Terri Roberts

Creative Director
Ray Agency

Lisa Lebedovich

Executive Creative Director
Will

An idea generator, Jack firmly believes that creativity can come from anywhere, hence his multi-disciplinary method leading to comprehensive advertising and branding programs that thrive in a digital world. His holistic approach has helped redefine his clients’ stories in meaningful ways.
Previously, Jack worked at leading agencies such as Sid Lee, Lg2 and Anomaly where he sharpened his craft on global campaigns for Cirque du Soleil, Bombardier Recreational Product (BRP – Can-Am, Spyder, Ski-Doo and Sea Doo), Labatt (Budweiser, Bud Light, Shock Top, Stella Artois, Hoegaarden), Virgin Radio, Converse, Nike, and Hershey’s (Hershey’s, Twizzlers, Oh Henry!, Reese, Chipits, Brookside, Kisses).

Terri started her career in New York but found that Newfoundland was a much easier commute. With more than two decades in the business selling everything from airlines to wieners, Terri has created successful campaigns for brands like Newfoundland and Labrador Tourism, McCain, Maple Leaf, Irving Oil, Air Canada, Lamb’s Rum, Air Labrador, Opera on the Avalon, Quidi Vidi Beer, Cape Breton University, True North Seafood, and Dairy Farmers of NL. Over the years, her work has been recognized in shows like LlA, Applied Arts, ADCC, Marketing, Extras, Crystals, Atomic, CASSIES, CMA, MIA, HSMAI, Promo, and ICE. She’s also served on juries for Marketing, Applied Arts, ACE, and New York Festivals.

With a passion for ideas & collaboration, Lisa has created standout campaigns for local and international brands alike over her 20+ year advertising career. She has been privileged to work at some of Canada’s top agencies including Rethink, TAXI, Cossette and now Will, where she leads the agency’s advertising mandates as Executive Creative Director.

Lisa has won numerous awards for her work including Cannes, One Show, London International Advertising Awards, ADCC, Clios and the Marketing Awards. Her work has been featured in Communication Arts, Lurzer’s Archive and on the cover of Applied Arts. She also recently published her first children’s book and otherwise dreams of one day becoming a world-famous movie extra.

Ian MacKellar

Vice President, Executive Creative Director
INNOCEAN Worldwide Canada

Karen Howe

Cannes Lions Board Member

Ian is one of the most successful creative people in Canada. While leading the creative department of BBDO, the Toronto office won the most awards in its Canadian history, won multiple Lions at Cannes, was named top Canadian agency on the Gunn Report and in the vast 200+ agency-strong BBDO Network, BBDO Toronto leapt to be the 4th most awarded in the world.

As CCO of O&M, Ian helped return Ogilvy to Cannes with multiple Lions wins for signature client, Dove. And supported Ogilvy’s ambition to be the most effective agency in the world with multiple wins at the Effie Awards.
Both as copywriter and Creative Director, Ian has consistently been ranked at the top of Strategy Magazine’s National Creative Report Card by routinely winning at Cannes, The One Show, D&AD, the Clios, the Effie Awards, Communication Arts, the Marketing Awards, Applied Arts and the Advertising & Design Club of Canada Awards.

Ian began his career at Cossette Communications before moving to join Roche Macaulay & Partners where he helped contribute to two Strategy Agency of the Year wins. Ian then spent twelve years at BBDO, rising through the ranks to become the agency’s ECD. After a short stint as ECD at Bensimon Byrne, Ian joined Ogilvy & Mather succeeding industry legends, Janet Kestin and Nancy Vonk as CCO. Ian then headed south to creatively lead global business at J. Walter Thompson New York. Most recently, Ian returned home to steer the creative fortunes of Innocean Worldwide Canada.

If you were to sum up Ian’s creative philosophy, it would be this: “…the world isn’t sitting around in eager anticipation of your work, so it is imperative that you make something interesting; something beautiful and something that matters. To do anything less is wasting everyone’s time.”

Karen Howe is a globally-awarded creative consultant, speaker and Cannes Lions Advisory Board Member who decodes trends in creativity, technology and culture for audiences worldwide. Karen is also a frequent industry commentator. As one of the few female creative directors in the world, Karen is also a strong champion of women in senior industry roles.

Film/Digital

Ari Elkouby

Chief Creative Officer
Wunderman Thompson Canada

Derek Blais

Senior Vice President, Executive Creative Director
BBDO Canada

Dhaval Bhatt

Partner and Creative Director
Rethink

Ari Elkouby is a Chief Creative Officer at Wunderman Thompson Canada where he creatively oversees a diverse portfolio of clients across North America. His two decades of industry experience has seen him work across a broad spectrum of clients on both sides of the border including stops at Zulu Alpha Kilo, Proximity, FCB and Fallon Worldwide.

His work has appeared in industry publications including AdAge, Campaign Magazine, the Most Contagious List as well as Fast Company and The New York Times. His work has garnered him accolades including multiple Cannes Lions, Webby Awards, Communication Arts, One Show pencils and the Clio Awards. And was named amongst Canada’s top 10 art directors.

He helps his client’s messages breakthrough with omni-channel thinking and integration of innovative technology. Ari is fiercely collaborative and regularly contributes thought leadership pieces to various publications on industry trends as well as sits on numerous international jury panels as well as the board of directors of White Ribbon Canada.

Derek has been solving problems using creativity from a young age. Having attended a high school bearing Marshall McLuhan’s name, Derek became immersed in media theory, technology and all things Adobe. After starting his own company in high school and entering the ad world as a developer, Derek worked his way up, becoming the #1 Art Director in Canada along the way and regardless of having never attended university, gave a TEDx talk on creativity and collaboration at one. He is currently the SVP, Executive Creative Director at BBDO Canada.

His human-centric approach to the work and creative leadership are lauded by both his colleagues and his clients, with his work and the work of his teams having been recognized at every major national and international award show.

He shares the same Forbes 30 Under 30 list as fellow Torontoian Drake and as a proud member of Onedia Nation of the Thames, he’s been calling this land home since time immemorial. Outside of advertising, Derek’s photography has been featured at Art Basel, his music videos have been recognized in Cannes and his most recent creative project, a seasonal restaurant on Georgian Bay landed him on the cover of Cottage Life magazine.

Dhaval is a Partner and Creative Director at one of Canada’s most awarded agencies, Rethink. Here he leads accounts like MolsonCoors, Scotiabank and IKEA.

His work has been awarded at every major international show, including Cannes Lion, One Show, D&AD, Webby and Clio. It has also been featured in multiple mainstream outlets like The New Yorker, Time Magazine, Wall Street Journal, Ted Conference, Mashable, Fast Company and The Huffington Post, just to name a few.

In addition to his responsibility at Rethink, Dhaval is also on the Board of Directors at the Art Advertising and Design Club of Canada (ADCC) and the Diversity and Inclusion Board of Strategy Magazine. He also teaches at the Miami Ad School and has judged several local and international shows like The One Show, Clios, London International Awards and The Marketing Awards, among others.

He’s a proud first generation immigrant who grew up in Mumbai (Indian) and now calls Toronto (Canada) home with his wife and two children.

Geneviève Langlois

Creative Director
lg2

Jeffrey Da Silva

Partner & Executive Creative Director
Sid Lee

Julie Nikolic

Creative Director, Director of Creative Operations
Camp Jefferson

Geneviève is a creative director at lg2, the largest independent creative agency in Canada. Over the course of her career, she has worked with many brands such as BRP (Ski-Doo, Can-Am, Sea-Doo), Loblaw, Kruger, Bell, MTY Group, Wonderbra, Nestlé, Honda, Gouvernement du Québec, Life Saving Society, Olympic Park and Hydro-Québec, helping them to touch the hearts of consumers. Maxi, Loblaw’s discount banner, went from flying under the radar to being the second most-influential brand in its market. Mondou, a famous pet supply retailer, was best-in-show during the 2022 national New Year’s Eve TV special. And Valentine, a local fast food chain, surpassed the international giants in just one year with only a tiny fraction of the budget. In each case, creative efficiency made all the difference. This approach to creativity has garnered Geneviève recognition both nationally and internationally, with awards at Idéa, Marketing Awards, ADCC, ADC, Applied Arts, One Show and Cannes.

And when she is not wearing her creative director hat, you’ll find her on the slopes snowboarding with her two young daughters.

Jeffrey has spent his career perfecting his craft at some of the top creative agencies in Canada and the United States. Prior to joining Sid Lee, he led global multi-channel campaigns for Google at Mullen in Boston and was part of the team that took the agency to the Advertising Age A-list twice, Creativity’s “Innovators of the year” and the Forbes Top 10 Ad Agency list. At Sid Lee he co-led the iconic “We the North” campaign for the Toronto Raptors and has been a key player in growing the agency’s reputation on the global stage. His work has been awarded with multiple prizes at Cannes, D&AD, Clios’s, One Show and Art Director’s Club.

Julie is a Creative Director and the Director of Creative Operations at Camp Jefferson leading the Koodo, Public and CAMH accounts. She has worked as an award-winning and internationally recognized Art Director for over two decades at some of Toronto’s top agencies including BBDO and TAXI, for clients including Starbucks, Frito-Lay, Campbell’s, Canadian Paralympic Committee and Canadian Tire.

She’s passionate about mentoring young creatives, teaching at Miami Ad School and creating work that matters, for brands that matter.

Roni Gellert

Creative Director
Anomaly

Sann Sava

Vice-présidente, chef de la création l Chief Creative Officer
Publicis Montréal

Wain Choi

Executive Creative Director
Zulu Alpha Kilo

Roni is an award-winning creative with over a decade of experience crafting breakthrough campaigns for brands big and small. With experience working on global brands in categories like beer, financial, CPG, and fashion, Roni seeks to bring true insight and flawless execution to everything she touches.

Sann oversees all creative work at Publicis Montréal, ensuring that the strategic needs of clients are in line with the agency’s output. Her role is to advise, support, and motivate her team and deliver superior quality projects.

She has worked at the world’s largest agencies in Canada and in Europe and contributed to the success of major clients including: Volkswagen, Pepsi, Adidas, L’Oréal, Burger King, Bombardier and Nestlé.

With a bachelor’s degree in mathematics and physics, training in the visual arts, and a master’s in advertising, she is particularly adept at producing innovative campaigns balancing logic and creativity. Throughout her career she has amassed over 75 national and international awards.

Sann is a go-getter. At 12 years old, she landed her first job at a bakery. Since then she has not stopped pursuing goals with exceptional drive. Her passion for team sports makes her a natural when it comes to motivating staff. Meanwhile, her extensive background in the marketing industry gives her the insight to understand brand needs and contexts.

A mother of young children, Sann has put her foot to the pedal for charity over the past eleven years at the 48-Hour-Ride, an annual cycling event organized by the Make-A-Wish® Quebec Foundation.

Wain has returned to Toronto after 16 years abroad, most recently as Chief Creative Officer/EVP at CJ Live City in Seoul, Korea. His well-respected career has taken him across the globe to Europe and Asia. He has held leading creative roles in major global advertising agencies including Cossette, Young & Rubicam, Dentsu, Ogilvy and Cheil Worldwide. Wain has extensive experience in leading global brands such as Nike, Coca-Cola, GM, Ford, Toyota F1 and Samsung.
His works have been recognized and awarded at Cannes Lions, D&AD, The One Show, Clio Awards, London International Festival, New York Festival, Spikes, Adfest and others. In addition, his extensive jury duties include Cannes Lions, D&AD Foreman Jury, The One Show, Spikes Jury President, Adfest Jury President, Cristal Jury President, AdStars Jury President, Clio, Dubai Lynx, Red Apple, New York Festivals, Kam Fan Award, etc.

Wain Choi has been a keynote speaker internationally including Cannes Lions 2017, Dubai Lynx 2015, AdAsia Bali 2017, A Fireside Chat Singapore Advertisers Association 2017, Goafest India 2018 and Brand Magic Summit Mauritius 2018.

Media

Cathleen Collier

Jury Chair
Media
Chief Executive Officer
OMD Canada

The break-neck pace of change in technology and media consumption has outpaced how marketers plan their communications. As CEO of OMD Canada, Cathy Collier, is at the helm of Canada’s largest and most successful media organization. OMD combines innovation, creativity, empathy and evidence to make “Better decisions, faster” on behalf of their incredible roster of clients. Under Cathy’s leadership, OMD is transforming into a new type of communication agency. OMD has developed the most sophisticated media data and technology platform in the Canadian market which is complimented by their people 1st planning process. By putting a deep focus reaching people and not just screens, OMD is putting out the most effective and powerful campaigns in its successful history.

Cathy is active in advancing the Canadian media industry. She is Board Chair of Numeris, Chairs the Canadian Young Media Lions competition and has judged many award shows including twice Co-chairing the Media Innovation Awards and twice judged the Cannes Media Lions festival. Cathy also sits on the Canada Cannes board helping to inspire the Canadian media community to be recognized on a global stage.

Alastair Taylor

CEO
Publicis Media

Brooke Leland

Managing Partner
Jungle Media

Caroline Moul

President
PHD Toronto

Alastair Taylor is a transformational leader, building corporate cultures for the modern business reality. With a proven track record in business development and culture creation, his diverse category experience across the UK and North America has seen him drive top and bottom-line growth through talent and diversification.

Currently the CEO of Publicis Media in Canada, Alastair has overall responsibility for the business, including the strategic direction and vision across the Publicis Media Canada brands Zenith, Starcom and Spark Foundry. Alastair has extensive entertainment experience including Disney, eOne and Netflix.

Brooke was integral to the launch of Jungle Media in 2010 with inaugural client IKEA who she guided quickly to a Best-In-Show at the Media Innovation Awards. IKEA was followed by Capital One and numerous other clients leading to great success and Jungle’s winning a Strategy Media agency of the year in their inaugural year.

Brooke is now leading Jungle as Managing Partner where she is responsible for the overall Jungle experience: culture, talent growth, client success and marketing efforts as well as managing the Media Planning team.

Brooke has been pushing her clients to innovate in the world of media, earning a reputation for her award-winning media work, partnering with such clients as General Mills, Coca-Cola, Nike, IKEA, Toyota and Sun Life.

Brooke has been nationally recognized with Media Innovation Awards and Atomic awards for her clients. She has also seen success internationally, with Cannes Lions for IKEA and Nike as well as an Effie award alongside partner Leo Burnett for work done on IKEA.  She has been named as a nominee from Canada to sit on the Cannes Media Jury in 2022.

Brooke is on the CMDC Board leading the Young Ambassador Program.  She is also on the Vividata board and passionate about the future of media research and insight development.

Brooke is a bold and creative thinker who inspires great work that drives results.

As President of PHD Canada, Caroline Moul is responsible for the agency’s continued growth and evolution, including the development and establishment of best practices and overall market adoption of Omnicom Media Group’s capabilities.
Throughout her 20 years with PHD, Caroline has been a driving force in advancing the agency’s Digital capabilities, from launching our programmatic offering in Canada, to establishing Search & Social practices, to placing continual focus on technology’s impact on consumer behaviour to help guide our clients in a complex and ever-changing media landscape.

When she’s not at the office, Caroline can be found cooking up a feast or travelling with her husband and two children.

David Jowett

Partner
Epitaph Group

Gabrielle Côté

Media Director
Touché!

Helen Galanis

CEO
Initiative Canada

David is currently a partner at Canadian independent media agency, Epitaph. He has been a prominent figure in the global media agency community, having run Vision 7 Media (Cossette) in Canada, MediaCom in the UK, as well as more entrepreneurial roles at No Fixed Address in Canada and digital performance technology DAC in Europe.  David believes that in an increasingly complex world, simplicity, combined with custom-built business solutions, represents a powerful proposition for clients and their brands.

Gabrielle started working at Omnicom Media Group in 2015 where she started her learning adventure in the ranks of Sid Lee Media. She had the opportunity there to work on several industries, as banking, home & garden and lotteries, and to participate twice in the Young Media Lions contest. Gabrielle’s work was recognized in 2019 as Quebec Media Directors Council’s ‘’young media marketer of the year’’ and in 2020 as one of the 30 recipients of Infopresse 30 under 30. Fully committed and passionate about her industry, Gabrielle quickly grew in a managing role at Touché!. She has been leading a strategy team for the past 3 years and thrives to push her client’s media strategies to the next level.

As CEO of Initiative, Helen leads a growing Canadian team to deliver on the promise of helping brands take the initiative in culture.

Applying her skills as a former client, Helen values diverse skill sets, spurring her to
build a team of passionate experts with varied backgrounds in marketing, media,
tech, experiential, and sales. A dedicated leader, Helen is personally involved and
invested in helping clients navigate the new media landscape through cultural
connections that drive meaningful business outcomes.

Under Helen’s leadership, Initiative was named Strategy’s 2019 and 2021 Media
Agency of the Year. She was also awarded Strategy’s 2019 Media Leader of the
Year.

Isabelle Baillargeon

Vice-President, Strategy
OMD Montreal

Kevin Kivi

EVP, General Manager
Horizon Media

Kris Davis

Senior Vice President
Media Experts

For over 16 years at Touché! Montreal, part of the Omnicom Media Group, Isabelle Baillargeon has carved out an enviable niche. Inspired by a high-performing management team, overseeing seasoned media strategists while contributing to business development.

It’s with the same spirit that she started 2020 with a new professional challenge within the Omnicom Media Group: leading the OMD Montreal office as its new Vice-President.

Guided by the conviction that creativity is an integral part of every winning media strategy, Isabelle keeps her creative edge honed by judging competitions like the Young Media Lions and Festival of Media. She has also taken courses from La Factry, the School of Creativity Sciences, where she enhanced her creative leadership skills.

Kevin launched Horizon Media’s office in Toronto in 2017, and in that time, Horizon has grown to over 60 people and scored various industry nods for their growth record, retention and people management. Additionally, in 2021, Horizon Media in Canada was honored with Great Place to Work accreditation and opened a second Canadian office in Edmonton.
Kevin brings over 22 years’ advertising communications expertise, spanning two continents: Australia and North America. Kevin was appointed as lead for Horizon Media in Canada in 2017, responsible for heading up both the office and overall expansion into Canada. Kevin brings a wealth of experience in developing & nurturing strong teams, award winning work, and a flawless track record in creating trusted partnerships with clients, partner agencies, his staff, and the media community.

Prior to joining Horizon, Kevin was with MediaCom in the role of SVP, Business Director leading the agency’s relationships with Mars Wrigley, Dairy Queen, Shell, PC Financial and Bayer consumer brands. Kevin’s work for Skittles went on to win countless awards in the Canadian market, but was also awarded an illustrious Cannes Lion, for the Skittles Holiday Pawn Shop activation.

Kevin joined the advertising and media industries back in his native Australia, working at agencies such as Clemenger Harvie Edge (part of Omnicom), Carat and Mindshare, before moving to the North American region to work on the P&G business in both Toronto & New York. Kevin has a vast array of experience across several different verticals ranging from auto, CPG, Retail, Clothing & Apparel, Finance and the Entertainment vertical.

Kevin is an extremely passionate leader whose relentless focus on culture & team dynamics has led to reduced turnover, higher engagement and collaboration, and exceptional product output for stakeholders & clients. He is known in the industry for his big laugh, lateral thinking, and his ability to deliver outcome­focused work, on time and with a high regard for his team.

Kevin currently sits on the board of Vividata, as well as being active on various other industry initiatives and programs. Additionally, he donates many hours throughout the year to the Pilon School of Business at Sheridan College, Media & Advertising programs.

Kris is a member of the Media Experts IPG leadership team heading Strategy and Planning at the agency. He has applied his passion for consumer insights and competitive strategy to help clients outperform in the marketplace.

Kris has driven this success by integrating patterns in the data with human truths and nuance. He believes meaningful consumer connections come from attention over eyeballs; Innovation comes from curiosity, great talent wins the day.

Andy Braunston
Vice President, Managing Partner
Strategy & Content
Wavemaker

Noah Vardon

President
Havas Media Group Canada

Sarah Thompson

Chief Strategy Officer
Theo

Andy is continually focused on driving strategies and innovation through to execution to deliver business results, excelling at collaborative cross-functional partnerships to maximize impact. He has a wealth of experience and insight from both the US and Canada at multiple holding companies across local, regional and global clients, and believes that no challenge is too big or small to warrant enthusiasm in finding new ways to grow businesses and motivate audiences to action. He is a creative thinker with a passion for content, always eager to apply new techniques to harness consumer understanding, moments of connections and provocations to address commercial challenges through a careful combination of art, data science and buzz words.

A seasoned agency leader, Noah has spearheaded award-winning media strategy and digital transformation for many of the top brands in Canada and globally managed international agency teams across NA, Asia and EMEA. Media Creativity & Science is where Noah has pioneered many firsts for Canada and the expansion of media disciplines has distinguished his career, with Noah adding many first-to-market digital, analytics, project management, and content product and capabilities.

Named “Media Leader of the Year” by the CMDC in 2020, Sarah is the Chief Strategy Officer of Theo, a singularly focused agency designed to support one of the largest brands in Canada, Rogers. Sarah is responsible for creative strategy, media strategy and performance, measurement, and audience insights at Theo. Her focus is to build a strong foundation for Rogers routed in accountability of performance that helps the brand excel in business and brand performance. Sarah is also an advocate for local media and news in Canada and is a part of a cross-agency working group at the CMDC. She is the former co-chair of the Media Council for the CMA. Prior to joining Theo, she was the CSO of Mindshare and a VP of Strategy at Cossette.

Shannon Lewis

President
Canadian Media Directors’ Council

Shelley Smit

CEO
UM Canada

An executive communications leader, with 22+ years of international experience in the Advertising, Media and Communications industries. Passionate and driven. Shannon champions the Canadian Media Directors’ Council business objectives with sound strategy, inspired creativity, and humanity. The CMDC operates to ensure a fair and progressive media marketplace with members accounting for 96% of the total media investment, over $10 billion invested in the Canadian economy, jobs and communications infrastructure.

Consistently recognized as a highly motivated and transformational leader with accolades including Canadian Business RBC SME Top 25 Women to Watch. Over two decades, she has contributed to the success of global brands including BBC, Microsoft, Unilever, Diageo – plus media brands MindShare UK, MediaCom and AMVBBDO. Shannon is a proud mother, avid skier, arts advocate and has been known to hike a few mountains, Patagonia to Kilimanjaro.

With a proven track record of working with high profile brands to develop award-winning campaigns that drive business outcomes, Shelley is an unstoppable force within the media space. Her experience on both client and agency-side and well-rounded background gives her the knowledge and skillset to inject innovation in media at every level.

Shelley joined UM in December of 2008 to lead J3, the dedicated Johnson & Johnson agency team. A year later she was instrumental in the launch of the UM Canada office. Since that time, her vast experience in marketing and media, coupled with strong leadership skills, have led the agency to historical highs through extensive new business wins, innovative business partnerships and a mountain of industry awards, both locally and on the international stage.

Shelley knows that it takes dedicated and high performing talent to deliver on the agency’s promise: to Futureproof our clients’ businesses. Promoting positive company culture and focusing on customized employee development initiatives has resulted in industry-leading low turnover rates of 10% for the Canadian agency. She is a regular contributor on industry thought leadership topics, has been hand-picked to serve as a judge on numerous international awards panels and was awarded Strategy’s Media Leader of the Year in 2021.

Marketers

Susan Irving

Jury Chair
Marketers
Chief Marketing Officer
Kruger Products L.P.

Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Chief Marketing Officer for Kruger Products L.P., Susan is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States. She is also a key member of the Company’s Executive Team.

Susan is an accomplished, award-winning senior marketing executive with over two decades of experience leading many successful and well-known brands at Warner Lambert, Coca-Cola and PepsiCo. She has a strong passion for brands and building high performance teams. She is a strategic business leader with experience that spans across all aspects of business management and consumer marketing including brand strategy; advertising and communications; P&L management; media planning; digital; social media; innovation; consumer insights; as well as sports and event marketing. Most recently at PepsiCo Foods Canada, Susan was the Senior Marketing Director for the Quaker Nutrition portfolio. During her 15 years at PepsiCo, she held several progressive roles including leadership of a Global Snacks team in New York where she was responsible for Doritos, Cheetos and Sunbites – three of the company’s billion dollar brands. Prior to that, Susan spent more than a decade at PepsiCo Canada leading teams of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.

As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, Effies, The Bessies, Clios, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30, Canada’s Strategy Magazine 2020 Marketer of the Year and the Canadian Marketing Association 2021 Marketer of the Year.

An avid sailor, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. She was the President of the Leaside Hockey Association Board of Directors where she severed for seven years; the Jury Chair for the Globe and Mail’s Cannes Young Marketers Competition; a judge for several industry award shows; a key note speaker for North American Conferences and a committee member of WISE Canada (Women in Sport and Entertainment). She is also a member of the Canadian Women and Sport Board of Directors and The Ontario Hockey Federation Board of Directors.

When Susan takes a break from Marketing, you can find her on a sail boat or a ski hill. As a busy mother of two young boys, you’ll also find her in hockey rinks, at road races and on the soccer field supporting their family’s passion of competitive sport.

Aaron Nemoy

Founder & CEO
Crowdiate

Andrea Hunt

Executive Vice President & Chief Marketing Officer
Arterra Canada

Eva Salem

Vice President, Marketing
Canadian Tire Retail

Aaron Nemoy is the founder and strategy lead at Crowdiate, helping brands develop exceptional ideas enabled by global creative competitions. The company has been a featured start-up at Cannes Lions and also manages the Canada Young Lions platform.

Aaron started his career in brand management at Kraft and Campbell’s. He was part of the winning team in the inaugural Young Lions Marketers competition and in 2015 was recognized with the ‘Marketer on the Rise’ award by the AMA Marketing Hall of Legends.

Over the past two decades, Andrea has helped drive growth at blue-chip companies including CIBC, Kellogg, Molson, Kraft, Mondelez, and Weston Foods. Her 20+ year career has allowed for stewardship of countless iconic brands among them Kim Crawford, Special K, Coors Light, Rice Krispies, Kraft Dinner, Oreo and Wonder Bread. These efforts resulted in countless air miles and work chapters in both the US and Europe. Notable successes have included international marketing accolades in a multitude of disciplines including media, packaging, innovation, branding, and most importantly, commercial effectiveness. Andrea has also been recognized as Strategy’s Marketer of the Year in 2018 and again in 2021. An energetic and visionary leader, Andrea’s responsibilities have spanned corporate strategy, media, communication, innovation, supply chain reinvention, and commercial and operational leadership.

Andrea has a Bachelor of Commerce from Queen’s University, an MBA from Schulich at York, and lives in Toronto with her husband and three boys. When not lobbying for wine growth, Andrea serves on a variety of Boards and loves to be inspired by reviewing brilliant work as an industry judge. In stolen moments of leisure she enjoys running and indulging in her passion for art and design.

An innovative and entrepreneurial marketing executive with a proven track record for delivering award-winning creative and delivering strong results, Eva is the vice president of marketing for Canadian Tire Retail.

Eva oversees the Canadian Tire marketing team, where she is responsible for brand building, creative ideation, and marketing initiatives for Canada’s most beloved retailer. Eva brings a unique combination of international, corporate, and entrepreneurial experience to her marketing strategies, each one offering a fresh perspective, backed by solid messaging and achievable business plans that turn heads and power growth.

Well regarded as a visionary leader with a penchant for execution, Eva believes the best campaigns come from big ideas with practical road maps that inspire teams to jump on board.

Eva believes in the transformational power of omni-channel marketing, and the digital disruption of retail. She encourages her team to not only find creative way to navigate this new world of marketing, but also to learn from it and understand it, to help shape the next evolution of the industry.

Prior to joining Canadian Tire, Eva founded Canada’s first high-end, brand-driven maternity store, Belly, establishing a new market for luxury apparel in the maternity space. Thanks to Eva’s strategic oversight and relentless determination, Belly grew from a $20,000 investment into more than $1-million in sales in its first year, and turning into a Toronto maternity must visit destination. Eva eventually sold the brand to venture capital investors.

She spent the early years of her career in the heart of the cosmetics industry in New York City, cutting her teeth with some of the world’s most important brands, including Estee Lauder, Clinique, and L’Oreal.

Eva holds a business degree from Western University’s Ivey School of Business. Eva lives in Toronto with her husband and three children.

Jill Schnarr

Chief Communications Officer
TELUS

Kim Fraser

Vice President of Communications, Marketing and Community Relations
Montreal Children’s Hospital Foundation

Sandra Sanderson

Senior Vice President of Marketing
Empire Company Ltd

Jill leads corporate communications, social media, media relations, public affairs, sponsorships, community investment, brand office, brand marketing, TELUS Studios, and corporate events. With over 29 years of telecommunications industry experience, Jill is a dynamic and engaging leader with a natural ability to build strategy and enable collaboration. She has significantly influenced TELUS’ reputation as a global leader in corporate citizenship, enabling TELUS to be the most trusted telco brand in Canada. She has ensured our social purpose approach focuses on business benefit, enabling every dollar invested in the community to return over 4 times back to TELUS in business impact and 150% to the community in societal impact.

Jill leads TELUS Days of Giving, facilitating over 40,000 volunteers globally in 2019 alone, and our Team TELUS Cares programs, enabling over $700 million in giving and 10 million volunteer hours from TELUS since 2000. She has launched major marketing campaigns including We Give Where We Live, Go Pink, Rise Above, Share Love, All Connected, Million Hours, and 2019’s Most Giving Company in the World campaign.

Jill was recognized as one of Canada’s Distinctive Women, as one of the Most Influential Women in Vancouver, and as Most Innovative Leader by the Canadian Women in Communications. Under Jill’s leadership, TELUS was acknowledged as the Most Philanthropic Corporation in the World by the Association of Fundraising Professionals, and was awarded the Prime Minister’s Inaugural Corporate Volunteer Award.

Jill earned her Honours Business Administration degree from the Richard Ivey School of Business and completed her Graduate Diploma in Social Innovation from the University of Waterloo. She achieved her Masters of Business Administration from the Gustavson School of Business at the University of Victoria in 2018, winning awards for top GPA and best overall MBA thesis project. Jill has also attended Executive Education programs at INSEAD, Rotman School of Business, University of British Columbia, Sauder School of Business, and Harvard University.

Jill is a board member of the TELUS Friendly Future Foundation, and served as a director on the BC Women’s Hospital Foundation for 7 years, and as a TELUS Vancouver Community Board member for 6 years. She was a Board Director and Chair of the Women’s Leadership Circle on the Vancouver Board of Trade. She served on the fundraising cabinet for BC Women’s Hospital Neo-Natal Intensive Care Unit, and was Co-Chair of Glow, the inaugural BC Women’s Hospital Gala, raising $1.4M, significantly over the $500K target.

Jill lives in Vancouver, BC with her husband, David, her two teenage sons, Dylan and Andrew, their three cats and one dog. She likes to go camping in her Airstream on Hornby Island during the summer, and to go skiing at Big White in Kelowna during the winter.

Kim is a member of the Foundation’s senior management team and helped plan the organization’s $200M fundraising campaign. She was also part of the team that secured P.K. Subban’s $10M donation and commitment as spokesperson for the Montreal Children’s Hospital.

In her ten years at the Foundation, Kim has led the organization through several integrated marketing campaigns and a rebranding which won Best in Show for Design at the 2019 Marketing Awards. The Foundation’s latest campaign, Long Live Little Brats, was conceived in collaboration with Cossette and won awards internationally (3 Shots Awards) nationally (3 Advertising and Design Club of Canada Awards) and provincially (3 Idéa Awards, including the Grand Prix Résultats d’affaires et stratégie). The campaign also led to the Foundation being named one of Canada’s 2021 Brands of the Year.

Prior to joining the Foundation Kim spent 15 years as an award-winning journalist, editorialist and on-air public affairs host at the Standard Radio Group, Astral Media and Bell Media, and was a regular guest on CTV News Channel and CBC News Network.

As Senior Vice President of Marketing for Empire Company Ltd, Sandra oversees marketing across a broad portfolio of banners, including: Sobeys, Safeway, Thrifty Foods, Foodland, FreshCo, and Lawtons. Sandra is a member of the Empire Executive Committee and is accountable for the organization’s brand strategies, integrated marketing, digital transformation, consumer insights, loyalty program, sports partnerships and community investment.

Sandra has extensive marketing experience in leading successful brands across diverse industries. She was Chief Marketing and Quality Officer at Walmart Canada and served as Senior Vice-President of Marketing at Shoppers Drug Mart. Sandra also held senior marketing roles at many leading organizations including Proctor & Gamble, Kraft, Coca-Cola, Canada Post, Universal Studios, as well as White House Black Market in the U.S.

Throughout her career, Sandra has invested in giving back to the Marketing community. She was on the Canadian Marketing Association’s Board of Directors, most recently as Vice-Chair of the Board. Sandra served as Chair of Retail Council of Canada’s Senior Retail Marketing Committee and was on the Advisory Board of the Shopper Marketing Forum and Dx3. Sandra is a frequent speaker at industry conferences; and has chaired and judged numerous awards including: CMA Awards, The Cassies, Media Agency of the Year, Shopper Innovation Awards and the Marketing Hall of Legends.

Sandra currently serves on the Board of Directors for Tiary.com and Special Olympics. She was named Marketer of the Year in 2020 by the Canadian Marketing Association. She was also a recipient of the Star Women in Grocery Award in 2015, and named Marketer of the Year by Strategy in 2012. Sobeys was named a 2020 Brand of the Year by Strategy under Sandra’s leadership.

Steve Levy

COO
Ipsos Canada

Trinh Tham

Chief Marketing Officer
Harry Rosen

Early Life – Born, educated and worked in the UK for the first half of his existence.

Career – Sales (Xerox UK), Brand Management (Mars UK), Research (ACNielsen-Asia, NPD-Canada)… before selling to Ipsos in 2002.

Giving Back – Canadian Marketing Association board member and judge for the Young Lions. Earth Rangers Foundation board member.

Today – Ipsos (many senior leadership roles). Author of (among other things) the Most Influential Brand study – Globally. The Digital Marketing Pulse (14 years), The Long Middle story. Frequent public speaker.

Personal – Hair – it is an ALL, or none issue. Eyewear is a big deal. Avid golfer/tennis player. BIG on hot weather. Loves a great hamburger and fries. Father of two daughters + best lifetime partner.

Honour – Canadian Marketing Association Lifetime Achievement Award 2020 https://youtu.be/Mvjt0yRCqXM

Trinh is the Chief Marketing Officer for Harry Rosen, Canada’s most iconic luxury menswear retailer, where she oversees marketing and e-Commerce for a portfolio of banners including Harry Rosen, Ermenegildo Zegna and The Outlet by Harry Rosen. She is responsible for reinventing how Harry Rosen connects with clients and drives business growth through its brand strategies, integrated marketing, product marketing, insights & analytics, loyalty program, digital innovation, PR, store marketing and e-Commerce experience.

Prior to joining Harry Rosen, she held various roles at Sobeys Inc. including Interim Senior Vice President of Marketing, where she led large-scale business & digital transformation and the development of brand, loyalty, promo and partnership strategies for all banner and private label brands. As VP Integrated Marketing at Tim Hortons, she led the brand through Canada 150 and numerous product innovations including the latte category. As Head of Marketing for Entertainment Brands at Bell Media, she launched CraveTV, digital products and popular TV series and sporting events. She served in senior marketing and merchandising roles at Loblaw Companies Limited where she launched PC Black Label, repositioned PC brands, led multi-cultural marketing and managed a $2B P&L for Grocery & General Merchandise.