Presenting the 2024 Young Lions jury.
Learn more about each judge by clicking on their photo.


Mary Maddever

Jury Chair
EVP, Realscreen & stratey
Editorial Director, Brunico
Brunico Communications

Mary Maddever is EVP Strategy & Realscreen, with oversight of magazines, events and daily news publications for Canada’s marketing industry (strategy, Media In Canada) and the global documentary/unscripted entertainment business (Realscreen).

She’s also the editorial director of Brunico Communications, overseeing journalistic policy and procedures for the company’s editorial teams. Maddever has led content strategy and new product development on publications ranging from global TV and film industry magazine launches to daily news brands, as well as conference, awards and mentorship programs. Her background as an editor spans Strategy magazine, international kids entertainment biz magazine KidScreen and TV & film industry journal Playback.


Xavier Blais

Partner, Executive Creative Director

Joseph Bonnici

Chief Creative Officer, Board Member

Anne-Claude Chénier

Chief Creative Officer
Cossette East

He joined the agency in 2015 to help build the Montreal office from the ground up and since then, Rethink has emerged as one of the world’s top creative agencies. During that period, he consistently helped create famous work for global brands like Molson Coors, IKEA and Kraft Heinz and not for profits like Greenpeace, Fondation Émergence and the National Film Board of Canada.

Xavier’s work was featured in just about every mainstream news outlet on Earth, earned accolades in every international award show and was exhibited at the Montreal Museum of Fine Arts. Ketchup Fraud, his recent work for Heinz Ketchup is currently featured on his mom’s iPhone lock screen.

Joseph Bonnici is the Chief Creative Officer and one of the 5 owners of TADIEM, a collective of innovative agencies including Bensimon Byrne, OneMethod, Narrative, Hi-Fi and Folk. In the past 5 years, his agencies have won 50 One Show Pencils, Cannes Lions, Clios and D&AD pencils . He has led the agencies to be a top 15 independent agency at Cannes, AdAge’s International Small Agency of the Year, and Strategy Magazine’s PR Agency of the year.

He is a board member of Casey House, one of the foremost HIV specialty hospitals in the world and founded the ground breaking #smashstigma campaign. Since 2017, the campaign has built a global legacy of advocacy and social justice with the goal of eliminating stigma for those living with HIV.

Anne-Claude Chénier is the Chief Creative Officer of Cossette East, one the largest creative agency in Canada. ACC is always looking for groundbreaking ways to create engaging experiences, work collaboratively and express a brand purpose. She has crafted award-winning work in storytelling, content creation and integrated campaigns for some of the biggest brands in Canada, including McDonald’s, Bimbo, Children’s Hospital and Amnesty International. In the past 3 years, she has won 260 awards including Cannes Lions, D&AD, Clio, Applied Arts, ADCC, Strategy Awards, Marketing Awards, Idea..

Glen D’Souza

Head of Creative
Forsman & Bodenfors Canada

Krystle Mullin

Chief Creative Officer
john st.

Mia Thomsett

Creative Director
The Leisure Department

Glen currently the Head of Creative at Forsman & Bodenfors Canada.

He has been awarded and recognized at International and National award shows over the last 20+ years. His body work includes memorable campaigns for Ontario Power Generation, Dove, LG Electronics, Best Buy, Church and Dwight Canada, Walmart, Infiniti, Audi, and The Canadian Real Estate Association.

Glen’s a leader in the DE&I space, championing underrepresented voices in the industry in Canada. In fact, an op-ed piece in Canada’s primary trade led the Canadian Marketing Hall of Legends to revamp their induction policies, making room for a more diverse outcome.

Krystle Mullin is CCO at john st. in Toronto, Ontario. She returns to Canada’s advertising scene after being a Global ECD at Edelman and VP CD at RPA in Los Angeles. Her work has been recognized by, among others, D&AD, The One Show and Cannes Lions.

When Mia was young and impressionable, she moved to Toronto and worked at Grip and john st. A few years later and perhaps a little less impressionable, she moved back to Vancouver and worked at TBWA, DARE and 123w. After that, she went in-house at The Bay and headed up the creative department. She has also run several businesses including outerwear company, Tarka, and audio app, Emmerse. Most recently, she started The Leisure Department with her partner Jeremy and has been freelancing in Toronto and Vancouver.

Stephanie Yung

Chief Design Officer
Zulu Alpha Kilo

Stephanie is the Chief Design Officer at Zulu Alpha Kilo. She has helped global brands like Sephora, Virgin Plus, Amex, P&G, PepsiCo, and Under Armour translate their brands into new products, experiences, and services. Stephanie championed the development of the world’s first encyclopedia for Microaggressions: The Micropedia, which was awarded at Cannes. Her work has been recognized at major award shows including D&AD, The One Show, and the Fast Company Innovation by Design. She believes in inspiring others through industry initiatives including Cannes Lions See it. Be it. Toronto, and the Young Lions Design Competition where she served as a juror/mentor at the annual Festival in France.


Natalie Bomberry

VP, Operations
Pilot PMR

Linda Carte

Creative Director
Fuse Create

Julie Desrochers

Directrice de création
Sid Lee

Natalie has over 16 years of account management and agency leadership experience, in the field of PR, brand strategy and design, guiding North America’s top public companies, institutions, independent businesses and seed-stage ventures.

A Mohawk-Bajan woman from Six Nations of the Grand River, now living and working in Toronto, Natalie is a member of the Indigenous Professional Association of Canada, and also serves on both the Board and Steering committee of People of Colour in Advertising and Marketing (POCAM).

Linda has led brands including VISA, Frito-Lay, Starbucks, Paralympics, Mercedes-Benz and Kia. Previous agencies have included; BBDO, Lowe Roche, Oglivy & Mather and J. Walter Thompson. Linda has won awards in every national and international award show, including Cannes Lions, Communication Arts, Clios, D&AD, Effies and The One Show. Linda has been a jury member of many national and international shows.

She is not only a mentor within the industry but to its future as well. She has taught at Miami Ad School, is currently on the faculty of Centennial College, has been a visiting instructor at George Brown College and Ontario College of Art and Design, where she was also a graduate. When not helping clients grow their business you will find her driving in the GTA and unsuccessfully second guessing waze.

More than anything and since forever, I wanted to become an actress. I ended up in the ad business at age 20. A little by accident. Mostly because it seemed only meters away from the camera.

Of course, my secret plan failed. But 25 years in, it appears my path unfolds pretty close to home. Starting with the urge to walk someone else’s shoes and ending up with the conscious privilege to connect with the many, honing my human acuity along the way.

I figure our core craft is empathy. Dodging what’s in the way, whether it’s noise or ego, is the Work. The opportunity to sit on the Young Lions Jury is a fun turn. New actors, new perspectives. Untapped trail, brand new soles. Just exciting and uncomfortable enough to keep me growing.

Luc Du Sault

Partner and Chief Creative Officer
LG2 Quebec City

Karen Howe

The Township Group

Marty Martinez

Chief Creative Officer
TANK Worldwide

In 2004, my friends and I founded the Quebec City office of LG2. Since then, we’ve created a fun place to find great ideas. I’ve led my teams on many projects recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I’ve also been lucky enough to sit on numerous amazing juries including Cannes, the One Show and the Clios.

I fell in love with creativity at 4 years old, when my dad brought home a storyboard for a TV spot. That passion continued to grow at Cossette where I worked on General Motors, pharma accounts and McDonald’s. Now, I’m leading a group of many different talents who are brilliantly solving all sorts of problems for the Société de l’assurance automobile du Quebec, Domino’s pizza, Canac Hardware, Exceldor, Ocean’s Spray, the Quebec government, and the Quebec dairy board.
I’ve always been proud to contribute to the success of LG2, which is now the largest independent agency in Canada.
But more importantly, I will continue to create the way I always have – with the heart of a 4-year-old.

Karen Howe leads The Township Group. She is a globally recognized Creative Director and a Cannes Lions Advisory Board member who trains Canada’s Young Lions and Judges for competition.

Regarded as an authority on global trends in culture, tech and creativity, Karen speaks to audiences across North America providing a vital analysis of these key trends.

Karen is also a rarity as a female creative director in an industry where fewer than 10% are women. Count on her for a unique point of view.

With over 20 years of experience in advertising, Marty combines outstanding creativity with superior knowledge of the industry and constantly pushes the boundaries of creativity by bringing together art and science to inform work that will drive human impact and behaviour change.

Marty serves as the CCO of TANK Worldwide, where his creative vision since joining in 2015 has helped TANK become a global leader in the health and wellness space today with offices in New York, Toronto, London, and Montréal.

TANK has become one of WPP’s fastest growing agencies, driven by Marty’s creative teams that are reinventing the role of health/wellness agencies by crafting ambitious, impactful stories.

His work has spanned the globe and won numerous awards along the way across Cannes, The One Show, The Webby Awards, Clio Awards, Clio Health Awards, London International Awards (LIA’s), Lisbon International Advertising Festival (Ad & Health), Global Awards, Communication Arts (Advertising & Interactive Awards), Applied Arts Advertising Awards, Canadian Marketing Association Awards, Epica Awards, Anthem Awards, AToMiC Awards, Shopper Innovation + Activation Awards, New York Festivals Health, The Creative Floor Awards, Creativepool Awards, MM+M Awards, and the ADCC Awards.

Marty has sat on multiple juries including the LIA’s inaugural pharma jury, The One Show, The Webby Awards, Clio Health, New York Festivals Health, the Lisbon Health Awards, the Anthem Awards, the Global Awards, the Marketing Awards, the MM+M Awards and the Rx Awards. His passion for all forms of artistic expression makes him a unique creator who stands out for his ability to solve a problem by turning an idea into a beautiful piece of work that can positively impact human lives.

Matthew May

Creative Director

Roehl Sanchez

Chief Creative Officer, Partner

Jenny Smith

President & Executive Creative Director

Originally hailing from the sunny shores of the UK, Matthew loves to bring a sense of empathy, big thinking, fresh ideas, and a positive outlook to every creative opportunity – all with a smile on his face.

Currently, he leads the creative team at Believeco to develop creative strategies and multichannel campaigns that have enriched the world of healthcare, CPG, finance and beyond, while generating real results.

With over 20 years of experience at digital, advertising, and marketing agencies, on two continents, Matthew has worked with global brands such as Abbott, General Motors, Nestlé, Energizer, RBC, Schwarzkopf, and Virgin Group of Companies, with his work being celebrated by the Canadian Marketing Association, PROMO! Awards, ACE Awards and, SABRE Awards to name only a few. Matthew has also served as a judge for both the Effies Canada and the Marketing Awards.

Outside of living the ad life, he is obsessed with football (you know, the one that you play with your feet, AKA soccer) and loves coaching kids, helping them develop a lifelong love of the beautiful game.

Roehl is a creative realist that takes a pragmatic and business-minded approach to strategy and creativity. He values effectiveness as much as the quality of the idea which led to countless successful campaigns for Audi, GM, Bridgestone, WD-40, McDonald’s, Coca-Cola, Leon’s, Shoppers Drugmart, Loblaws, Telus, Bell and Rogers.

Roehl’s work has garnered awards both nationally and internationally. From Cannes Lions, One Show, Webby, International ECHO awards to CMA awards, PROMO!, ADCCs, Atomic Awards, Shopper Innovation and Applied Arts and Epica. Together with his team, he has led his agency to Silver Digital Agency of the Year in 2018 and contributed to making Financial Times Top 500 Fastest Growing Companies in the Americas List in 2023.

Over the years, he has juried industry awards shows such as numerous Cannes Lions Direct festival, Young Lions, Effies, International Echo awards, New York Festivals, John Caples, Applied Arts and Marketing Awards. He has chaired the Canadian Marketing Association Direct division, The National Advertising Awards and the Atomic Awards. He has spoken at various industry conferences and panel discussions for the CMA, Canada Post, International ECHO awards and Globe and Mail Media Group and was a guest lecturer at Humber College, and the University of Guelph-Humber.

With 25 years in the advertising and marketing business, Jenny is no stranger to creating internationally recognized, award-winning advertising. She’s the owner and President of Ray – an independent agency based in Newfoundland, launched in 2013, with clients all over the country. Jenny has judged every regional and national award show in Canada (sometimes more than once), Cannes, LIA, and hosted the 2023 Marketing Awards. She lives in St. John’s with her husband, two teens and two cats, Nacho and Chip.


Cathleen Collier

Jury Chair
Chief Executive Officer
OMD Canada

The break-neck pace of change in technology and media consumption has outpaced how marketers plan their communications. As CEO of OMD Canada, Cathy Collier, is at the helm of Canada’s largest and most successful media organization. OMD combines innovation, creativity, empathy and evidence to make “Better decisions, faster” on behalf of their incredible roster of clients. Under Cathy’s leadership, OMD is transforming into a new type of communication agency. OMD has developed the most sophisticated media data and technology platform in the Canadian market which is complimented by their people 1st planning process. By putting a deep focus reaching people and not just screens, OMD is putting out the most effective and powerful campaigns in its successful history.

Cathy is active in advancing the Canadian media industry. She is Board Chair of Numeris, Chairs the Canadian Young Media Lions competition and has judged many award shows including twice Co-chairing the Media Innovation Awards and twice judged the Cannes Media Lions festival. Cathy also sits on the Canada Cannes board helping to inspire the Canadian media community to be recognized on a global stage.

Benjamin Ferreira

Vice-Président, OMD

Helen Galanis

Chief Executive Officer

Richard Ivey

Chief Client Officer
Media Experts

Benjamin Ferreira began his career in a creative agency for nearly 3 years before joining Omnicom Media Group in 2016 under the Touché! brand. After several years within the group, he was appointed Vice President of Strategy for the OMD and Hearts & Science brands in Montreal, aiming to promote local, national, and international brands in the tourism, finance, and QSR industries.

His passion for data, dedication to clients, and team leadership are qualities he leverages every day. He has also taken courses at Factry to enhance his creative expertise. His involvement in digital transformations and campaigns focused on performance and creativity makes him a valuable resource for all.

Moreover, he has had the opportunity to showcase some of these campaigns in national and international media creativity cases.

As CEO of Initiative, Helen leads a growing Canadian team in a relentless pursuit of excellence. Applying her skills as a former client, Helen values diverse skill sets, spurring her to build a team of passionate experts with varied backgrounds in marketing, media, tech, experiential, and sales. A dedicated leader, Helen is personally involved and invested in helping clients navigate the new media landscape through cultural connections that drive meaningful business outcomes.

Under Helen’s leadership, Initiative was named Strategy’s 2019 and 2021 Media Agency of the Year and WARC’s Top 50 Most Effective Media Agencies in the World. She was also awarded Strategy’s 2019 Media Leader of the Year.

An exceptional negotiator with over 30 years of experience in cross-platform media buying and strategic planning, Richard’s talent in bringing innovative and custom-designed strategic direction to Media Experts’ clients has been finely tuned over his career. Richard consistently draws on his unique consumer insight skills, incisive analysis, and contagious enthusiasm to develop award-winning media plans for clients such as Bell, Planet Fitness, Interac, Pizza Pizza and Moosehead. As Chief Client Officer, Richard oversees the Investment and the Broadcast teams; and is responsible for leading the Toronto and Vancouver offices at Media Experts. He ensures that our clients consistently enjoy superior media value and service by institutionalizing bespoke trading strategies, procedures, and tactics that maximize customization, innovation, and advertising effectiveness.

Sophie Labarre

Chief Client Officer
Dentsu X

Brooke Leland

Managing Partner
Jungle Media

Jennifer Lewis

Chief Client Officer
Carat Canada

Evolved with Canada’s leading media agencies over the past 15+ years, Sophie has worked across all facets within the advertising industry. She has been responsible for the development and the elevation of the product for many expertise such as: comms planning, content and engagement, digital solutions, data and insights, and media at Cossette and Touché!.


Being an essential strategic partner for her clients, she has been working with clients on business challenges, planning and managing client relationships. She has defied convention and provided integrated solutions for brands such as Telus, SAQ, Intact, VIA Rail, Canadian Tire and Walmart.


She is currently leading and support the leadership team at DentsuX from Montreal. She is also sitting on the senior leadership team for the media service line in Canada.

Brooke was integral to the launch of Jungle Media in 2010 with inaugural client IKEA who she guided quickly to a Best-In-Show at the Media Innovation Awards. IKEA was followed by Capital One and numerous other clients leading to great success and Jungle’s winning a Strategy Media agency of the year in their inaugural year.

Brooke is now leading Jungle with a team of partners. She is responsible for the overall Jungle experience: culture, talent growth, client success and marketing efforts as well as managing the Media Planning team.

Brooke has been pushing her clients to innovate in the world of media, earning a reputation for her award-winning media work, partnering with such clients as General Mills, Coca-Cola, Nike, IKEA, Toyota and Nordstrom.

Brooke is a bold and creative thinker who inspires great work that drives results. She has been nationally recognized with Media Innovation Awards and Atomic awards for her clients. She has also seen success internationally, with Cannes Lions for IKEA and Nike as well as an Effie award for work done on IKEA. She was a member of the Cannes Media Jury in 2022.

Brooke is on the CMDC Board leading the Young Ambassador Program and is passionate about the future of our industry.

Jennifer Lewis is Chief Client Officer for Carat Canada. Jennifer is focused on supporting her clients and teams driving immediate, measurable results and setting the stage for long term brand growth for Carat’s clients. Jennifer has a breadth of experience in both Canada and the United States across a variety of categories including Automotive, Alcohol, Consumer Products, Entertainment, Finance, Retail and Travel categories. Jennifer is always seeking unique perspectives and understanding of people to effectively connect brands to audiences.

As a certified Co-Active and Inclusion coach, Jennifer brings coaching skills to her teams and is always working to identify new ways to see all consumers as humans first. Jennifer is living her goal to be a “Coach as Leader” who is brave, says the things that need to be said – and asks the questions that need to be asked.

Shannon Lewis

Canadian Media Directors’ Council

Matt McGowan

General Manager
Snap Inc., Canada

Caroline Moul

PHD Canada

An executive communications leader, with 22+ years of international experience in the Advertising, Media and Communications industries. Passionate and driven.
Shannon champions the Canadian Media Directors’ Council business objectives with sound strategy, inspired creativity, and humanity. The CMDC operates to ensure a fair and progressive media marketplace with members accounting for 96% of the total media investment, over $10 billion invested in the Canadian economy, jobs and communications infrastructure. Shannon is passionate about CMDC’s mission of the Canadian Media Manifesto, which galvanizes the media industry to support a healthy, balanced media ecosystem, fostering responsible media and giving media agency clients more opportunities to connect with diverse Canadian audiences.

Consistently recognized as a highly motivated and transformational leader with accolades including Canadian Business RBC SME Top 25 Women to Watch. Over two decades, she has contributed to the success of global brands including BBC, Microsoft, Unilever, and Diageo. Shannon is a proud mother of two, avid skier, and arts advocate and has been known to hike a few mountains, from Patagonia to Kilimanjaro.

Matt immigrated to Toronto just over 9 years ago from NYC and now serves as the General Manager of Snap Inc. in Canada, the technology company and augmented reality (AR) leader behind Bitmoji, Snapchat and Spectacles. Snap believes the camera presents the greatest opportunity to improve the way people live and communicate and that we can help contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Matt is a Partner in an early stage venture capital firm, C2 Ventures, sits on several Boards, including Visa and Big Brothers Big Sisters, and volunteers his time as a mentor at both Techstars and Elevate.

Previously, Matt served as President and a member of the Board of Directors at Adestra, an enterprise Marketing Automation Platform which was acquired by Upland Software in Dec 2018. Prior to Adestra, Matt focused on expanding Google and YouTube’s leadership in the advertising and marketing space. He has also held leadership positions at Incisive Media (acquired), PropertyRoom.com, Headland Digital Media (acquired), and Charles Schwab Inc.

Matt has a Master’s from the University of Oxford, a BA from Lafayette College.

As President of PHD Canada, Caroline Moul is responsible for the agency’s continued growth and evolution, including the development and establishment of best practices and overall market adoption of Omnicom Media Group’s capabilities.

Throughout her 20 years with PHD, Caroline has been a driving force in advancing the agency’s Digital capabilities, from launching our programmatic offering in Canada, to establishing Search & Social practices, to placing continual focus on technology’s impact on consumer behaviour to help guide our clients in a complex and ever-changing media landscape.
When she’s not at the office, Caroline can be found cooking up a feast or travelling with her husband and two children.

Shelly Smit

Chief Executive Officer
IPG Mediabrands Canada

Nikki Stone

Chief Executive Officer

Alastair Taylor

Chief Executive Officer
Publicis Canada

With over twenty-five years of experience on both client and agency sides, Shelley Smit has a proven track record of developing award-winning campaigns that drive business outcomes. As CEO of Mediabrands Canada, she brings her industry acumen to bear on setting the strategic vision for the market, ensuring the highest standard of client service and strengthening existing client relationships while creating opportunities for new ones. Prior to her appointment as CEO of Mediabrands, Shelley was CEO of UM, where she led the agency to historical highs in new business wins, innovative business partnerships, and industry awards. She is a regular contributor on industry thought leadership topics and has been hand-picked to serve as a judge on numerous international awards panels. Shelley was awarded Strategy’s Media Leader of the Year in 2021.

As an experienced, entrepreneurial media executive specializing in growth through measurable solutions, Nikki has a proven track record of rebuilding, relaunching, and re-engagement with brands. Currently the CEO of Wavemaker Canada, Nikki is a bold leader who pushes boundaries to deliver outstanding client results, connecting the dots between innovation and ROI. Under her leadership, she has helped deliver up to triple-digit year-over-year increases in revenue, unlocking new opportunities for her team.

At the forefront of Nikki’s leadership style is a strong desire to foster a safe environment for teammates where they can truly be themselves. Her greatest priority outside of client satisfaction, is ensuring her teammates are happy and thriving in their positions, and as a result, her teams tend to have a very attrition rate . Dedicated to leading with purpose, Nikki also sits on several boards, including Spark Center, Hydrocephalus, CMDC, and NABS.

Prior to her current position, Nikki held several senior leadership roles at Publicis Media where she built her reputation as an emotionally intelligent, empathetic, and inclusive mentor to many of her colleagues. In her spare time, Nikki spends time with her family, hiking, reading, watching movies, and trying to figure out if golf is a pleasure or a punishment.

With over 20 years of experience in the marketing, media, and technology industry, Alastair Taylor is a transformational leader who builds corporate cultures for the modern business reality. As the CEO of Publicis Media in Canada, Alastair oversees the strategic direction and vision for Starcom, Spark Foundry, and Zenith, leading a team of over 700 professionals across multiple clients and categories.

Alastair has a proven track record of driving top and bottom-line growth through talent and
diversification. Under his leadership, Publicis Media has achieved double-digit revenue and profit gains year over year, with notable new business wins such as Walmart, Stellantis, GSK, Starbucks, Campbells, and Mondelez. Alastair is also the co-founder of The M2T Collective, a network of like-minded professionals who aim to change the industry for the better through meaningful experiences and talent attraction. Alastair is passionate about innovation, collaboration, and empowerment, and strives to create a culture that fosters creativity, excellence, and diversity.

Sarah Thompson

Media, Dentsu Canada

Noah Vardon

President of the Havas Media Network
Havas Media Canada

Sarah is the president of Dentsu Media, overseeing the media arm of Dentsu in Canada. She is a customer-centric marketing strategist at heart. Devoted to data, you can usually find her working through a strategy with her teams. And, if you ask Sarah will tell you that the best campaigns start with a solid foundation – from the insights derived from clean and smart data sources (Social, Digital, Market Research). Having worked in the marketing industry for decades, Sarah has had the pleasure of collaborating with brands in media and entertainment, CPG, retail, liquor/wine, professional services, financial services (banking and insurance), pharma, B2B, the medical and recreational cannabis industry, and association marketing. She is a mentor for the ACA and IPG. She is part of the Thought Leaders Council for the CMA. She is the former chair of the Media Council for the CMA. She serves as a board member for the CMDC and as a member of the team on the Media Manifesto, which is dedicated to investing in Canadian media initiatives. She was named Media Leader of the Year in 2020 by the YA of the CMDC.

As President, Havas Media Network, Noah Vardon is responsible for strategically leading the network across Canada, including Noise Digital. A seasoned agency leader, Noah has spearheaded award-winning media strategy and digital transformation for many of the top brands in Canada and has extensive experience managing international agency teams across North America, Asia, and EMEA.

Media Creativity & Science is where Noah has pioneered many firsts for Canada and the expansion of media disciplines has distinguished his career. He’s added many first-to-market digital, data, analytics, content, & operations capabilities to his prolific experience.

Prior to joining Havas Media Group as President, Noah has been part of the senior leadership teams at top agencies in the market such as Initiative and Cossette Media and client side at TD Bank. (OPTIONAL based on word count)

In 2023, Noah led one of the largest Canadian independent media acquisitions of Noise Digital. Noah now leads the group in addition to his duties at Havas Media.

An LGBTQIA+ leader in the advertising community, Noah is strongly and proactively committed to advancing DEI across the industry.


Susan Irving

Jury Chair
Chief Marketing Officer
Kruger Products L.P.

Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Chief Marketing Officer for Kruger Products L.P., Susan is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States. She is also a key member of the Company’s Executive Team.

Susan is an accomplished, award-winning senior marketing executive with over two decades of experience leading many successful and well-known brands at Warner Lambert, Coca-Cola and PepsiCo. She has a strong passion for brands and building high performance teams. She is a strategic business leader with experience that spans across all aspects of business management and consumer marketing including brand strategy; advertising and communications; P&L management; media planning; digital; social media; innovation; consumer insights; as well as sports and event marketing. Most recently at PepsiCo Foods Canada, Susan was the Senior Marketing Director for the Quaker Nutrition portfolio. During her 15 years at PepsiCo, she held several progressive roles including leadership of a Global Snacks team in New York where she was responsible for Doritos, Cheetos and Sunbites – three of the company’s billion dollar brands. Prior to that, Susan spent more than a decade at PepsiCo Canada leading teams of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.

As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, Effies, The Bessies, Clios, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30, Canada’s Strategy Magazine 2020 Marketer of the Year and the Canadian Marketing Association 2021 Marketer of the Year.

An avid sailor, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. She was the President of the Leaside Hockey Association Board of Directors where she severed for seven years; the Jury Chair for the Globe and Mail’s Cannes Young Marketers Competition; a judge for several industry award shows; a key note speaker for North American Conferences and a committee member of WISE Canada (Women in Sport and Entertainment). She is also a member of the Canadian Women and Sport Board of Directors and The Ontario Hockey Federation Board of Directors.

When Susan takes a break from Marketing, you can find her on a sail boat or a ski hill. As a busy mother of two young boys, you’ll also find her in hockey rinks, at road races and on the soccer field supporting their family’s passion of competitive sport.

Marie-Lou Blais

Chief Marketing Officer

Katherine Bond-Debicki

Chief Marketing Officer
KFC Canada

Laura Douglas

Dove Masterbrand Lead – Canada
Unilever Canada

Marie-Lou, a seasoned professional in communication and marketing, has navigated her way through the dynamic world of retail. Armed with an impressive ten years of experience in the field, she has dedicated the last three years of her professional journey to the iconic company Decathlon.
From the beginning of her career, Marie-Lou has shown a particular interest in content creation and e-commerce, leading her into roles in content strategy and digital strategies within various companies, including Bentley and Reitmans. Her exceptional talent in the field quickly propelled her to the position of Chief Marketing Officer (CMO), a role she assumed with excellence only two years after entering the company.

As a CMO, Marie-Lou has taken charge of communication and marketing strategy in a visionary manner. Her ability to anticipate market trends and innovate in product promotion has been one of the keys to her success. She has deployed creative and impactful campaigns, allowing the company to stand out in a competitive industry. Her exemplary journey in the communication-marketing sector makes her an essential figure, and her story continues to be written at the rapid pace of challenges and achievements.

Katherine serves as the Chief Marketing Officer for KFC Canada. In her role, she oversees all omnichannel marketing planning, communications, corporate reputation and innovation development for the Canadian business unit and is responsible for brand health and profitable revenue growth.

Katherine kick started her career in Ireland, working for Procter & Gamble across its Baby, Fabric and Home Care portfolios. She made the leap to the land of the golden fried good stuff, joining the KFC UKI business where she worked for a number of years before transferring to KFC Canada. Over her time at KFC, she has had incredible opportunities to champion a move to omnichannel retail, a dedication to redefining Finger Lickin’ Good for today’s generation across food, planet and people initiatives, and championing a return of brand building marketing.

Katherine’s forward-thinking and bold approach to marketing has significantly contributed to KFC’s growth in the recent years. She is a believer in foresight and the power of marketing to influence organizational change. Her dedication to excellence and her innovative mindset positions her as a dynamic leader within the KFC family.Outside of the office, she is an avid traveler, a culinary enthusiast (although she has mastered the eating more than the cooking) and a mom of two.

As Canada’s top 30 under 30, Laura Douglas is a pioneering, highly decorated marketer who has taken the historical Dove brand to new heights. Her 8 years on the brand include time spent in the UK leading the brand globally across 50+ countries and as well as developing impactful, award winning work in Canada. Currently, she now leads Dove’s brand communications and influencer communities with a track record of relevantly inserting the brand into Canadian culture and conversations with agility, action and impact with campaigns like Courage is Beautiful, Keep the Grey, Sponsorship for Sportsmanship and Detox Your Feed. These campaigns have been internationally awarded including 13+ lions from the prestigious Cannes International Festival of Creativity. Laura strives every day to live her personal purpose of ‘empowering others through service and impact’ and has passionately worked to expand the Dove Self-Esteem Project’s self-esteem and body confidence education and resources globally and locally in Canada through federal government funding, curriculum certification and new partnerships.

Deyra Jaye Fontaine

Inclusive Marketing Strategist
Export Development Canada

Adrian Fuoco

Vice President, Marketing
Pizza Pizza Limited

Quincy Kelman

VP of Marketing
Walt Disney Studios Canada

Deyra Jaye Fontaine (she/her) is an inclusive marketing strategist who helps organizations and individuals use authentic brand values to amplify marginalized voices and close the gap in serving diverse and underrepresented communities. She has spent more than a decade taking marketing and communications projects from idea to implementation and uses a multidisciplinary approach when integrating DEI principles and practices into campaigns and content.

Deyra Jaye is a talented connector of the creative and technical, leveraging her training in agile methodology, digital marketing, social media strategy, organizational development and DEI to bring unique insights and experience to every project.

Since 2019, Adrian has served as Head of Marketing for Pizza Pizza and Pizza 73 in Canada and PZA Pizzeria in Mexico. In his role Adrian is accountable for brand strategies, omnichannel marketing planning, communications, food innovation and menu strategy. Adrian believes great brands lead with creativity and bold ideas, backed by strategy and the courage to fail (sometimes).

At Pizza Pizza, Adrian has worked to bring renewed purpose through a new brand strategy and investments in community, diversity, and food waste reduction. Launched in 2022, the supporting “Everyone Deserves Pizza” campaign platform has driven interest, relevance and record sales while delivering award winning programs such as the Fixed Rate Pizza, Valentine’s Day Singles for Singles, The Dip Roller, and NHL/NBA Score a Slice.

Prior to Pizza Pizza, Adrian was at Boston Pizza and Canadian Tire, honing his marketing skills in both the foodservice industry and hard goods retail. In 12 years at Canadian Tire, Adrian was instrumental in leading category marketing plans, launching the JumpStart brand and later the “Canada’s Store” campaign, with supporting “Canadian Tire Guy” spokesman. During his five years at Boston Pizza, Adrian helped refocus the brand on pizza, family dining, sports and miniature patio chairs.

Personal: Lives in Toronto with his wife, two girls and cat

Education: Western University, Kellogg School of Management CMO

Quincy Kelman is the VP of Marketing for Walt Disney Studios Canada. He began his career at OMNI Television before moving into film working for Cineplex Entertainment, joining Walt Disney Studios in 2008. In his current role, Quincy oversees all content and brand marketing for Walt Disney Studios in Canada including theatrical, in home and streaming titles and has led successful campaigns for, Avatar: The Way of Water, The Mandalorian, Marvel’s Avengers: End Game, and the launch of Disney+. In addition to his role at Walt Disney Studios, he also is a board member of the Canadian Picture Pioneers.

Steve Levy

Ipsos Canada

Devorah Lithwick

Senior Vice President and Chief Brand Officer
Bell Canada

Leslie Malcolm

Vice President, Marketing
Molson Coors Canada

Early Life – Born, educated and worked in the UK for the first half of his existence.

Career – Sales (Xerox UK), Brand Management (Mars UK), Research (ACNielsen-Asia, NPD-Canada)… before selling to Ipsos in 2002.

Giving Back – Canadian Marketing Association board member and judge for the Young Lions. Earth Rangers Foundation board member.

Today – Ipsos (many senior leadership roles). Author of (among other things) the Most Influential Brand study – Globally. The Digital Marketing Pulse (14 years), The Long Middle story. Frequent public speaker.

Personal – Hair – it is an ALL, or none issue. Eyewear is a big deal. Avid golfer/tennis player. BIG on hot weather. Loves a great hamburger and fries. Father of two daughters + best lifetime partner.

Honour – Canadian Marketing Association Lifetime Achievement Award 2020 https://youtu.be/Mvjt0yRCqXM

As Bell’s Senior Vice President & Chief Brand Officer, Devorah oversees all brand and marketing communications activities for Canada’s largest communications company, including Bell’s digital and social media platforms, corporate and product advertising campaigns, and sponsorship and events programs.
Joining Bell Mobility in 2006 as Vice President, Marketing Communications, Devorah was promoted to Senior Vice President, Brand for Bell in 2017. She has been a key driver of Bell’s reputation for leadership in corporate Environmental, Social and Governance (ESG) standards, including with the Bell for Better and Bell Let’s Talk initiatives. She also led the transformation of the Bell brand into one of the most valuable in Canada.

Devorah serves as a Director of the Toronto International Film Festival (TIFF) and the Canadian Marketing Association. She is a graduate of the University of Toronto and an alumnus of the Rotman School of Management’s Judy Project for rising women executives and the International Women’s Forum Fellows Program hosted by Harvard Business School and INSEAD.

Leslie is the VP of Marketing for Molson Coors Canada. In her current role, she oversees brand marketing
in Canada and is responsible for brand health, revenue and share.

Leslie has always had a love of bringing people together so it’s no surprise her career started in marketing for ‘Swiss Chalet’ with Recipe Unlimited, which has been bringing Canadians together for generations. She stayed true to her passion to explore the intersection of human connections and marketing when she moved to Molson Coors Beverage Company.

Over the last decade, Leslie has held a number of roles at Molson with notable highlights being her leadership of ‘Craft’, which included a diverse portfolio of strategic brands including fan favourite ‘Creemore’. Then as Director of Flavour she lead the Canadian business through the first ever expansion outside of beer in Molson’s 235 year history, which resulted in a powerhouse selection of seltzers and ready to drink beverages, and most recently, overseeing some of Canada’s biggest and fastest growing beer brands like Coors Light, Molson and Miller Lite in her role as Sr. Director of the Global Brands.

Leslie is a passionate brand builder; she cares deeply for the work she does and the people with whom she works. She is known for unleashing people’s potential with a dedication to fostering strong, connected cultures that allow others to discover and activate their gifts. In addition to her focus on people, her commitment to seek new growth opportunities and to clearly communicate her vision for the future has
consistently lead to best in class business performance.

Outside of Molson life, she’s just as dedicated to bringing people together. She can most often be found laughing with her husband and 2-year-old son at home in Toronto or surrounded by her close family and friends around a lively dinner table… serving Molson products of course.
She has just completed a 3 year term on the Canadian Advisory Board for Right to Play and is an active member of the Royal Canadian Yacht Club.

Aaron Nemoy

Founder & Chief Executive Officer

Valérie Sapin

VP, Marketing Center of expertise

Jess Spaulding

Chief Marketing Officer
PepsiCo Foods Canada

Aaron Nemoy is the founder and strategy lead at Crowdiate, helping brands develop big ideas enabled by global creative competitions. The company has been a featured start-up at Cannes Lions and also manages the Canada Young Lions platform.

Aaron started his career in brand management at Kraft and Campbell’s. He was part of the winning team in the inaugural Young Lions Marketers competition in 2012 and was recognized with the ‘Marketer on the Rise’ award by the AMA Marketing Hall of Legends in 2015.

Valérie Sapin is an accomplished marketing executive with over two decades of comprehensive experience in marketing and strategy, adeptly navigating both agency and corporate landscapes. Recognized for her ability to build high-performing teams and drive impactful integrated strategies, Valérie’s career exemplifies a blend of leadership, strategic acumen, and marketing expertise.

With a career spanning agency and corporate roles, Valérie brings a unique blend of insights and expertise to Desjardins where she leads the teams in charge of delivering integrated marketing campaigns for all Desjardins business lines and brand across Canada.

Before joining Desjardins in 2022, Valérie spent over a decade as Chief Marketing Officer at Energir. In this capacity, she ensured the company’s strategic positioning and evolution, notably spearheading the transformative rebranding project that transitioned the company’s brand to Energir in 2017. In addition to this role, she was entrusted with implementing the decarbonization initiatives of the company’s 2030-2050 Vision, showcasing her ability to foster collaborative, high-performing teams and merge strategic vision with actionable plans. Prior to her role at Energir, Valérie was the General Manager of Cossette’s strategic planning division for over a decade. Her expertise and that of her teams were sought after by numerous companies seeking guidance in their marketing communications strategies, highlighting her deep understanding of marketing dynamics and their impact on business outcomes.

Acknowledged for her influential leadership, Valérie has received several industry awards and recognition for her work and acts as the President for the CMOs section of the Québec President Circle. She holds an engineering degree from France. Beyond her professional commitments, she sits on Boards of Directors, including the one of the Théâtre du Nouveau Monde (TNM).

Known as a creative disruptor and strategic storyteller, Jess’ 14-year career with PepsiCo has taken a non-traditional approach to successfully grow some of Frito Lay’s and Quaker’s most iconic brands.
Her passion for integrating purpose into her work has led to championing breakthrough marketing campaigns and helping to reconnect brands with the consumers who love them most. She’s recently helped bring to light Canada’s unique soccer fandom through Frito Lay’s “Made for the Moment” campaign during the FIFA World Cup. She also launched the expansion of the Stacy’s Rise Program in Canada, for the first time ever.

Jess has been honoured and featured in industry and trade publications such as AdAge, Fast Company, Cannes Lions, Strategy, REGGIE, ANDYs and One Show. She’s also received the Global PepsiCo Harvey C. Russell Diversity & Inclusion award for the Stacy’s Rise Project and multiple BAM awards for Cheetos marketing and innovation.