Presenting the 2019 Young Lions jury.
Learn more about each judge by clicking on their photo.


Mary Maddever

Jury Chair
Print, Digital and Film
SVP, Editorial Director
Brunico Communications

With over 20 years of experience in the advertising industry, Lance brings a fierce combination of veteran creative leadership paired with a keen understanding of how to produce work at the highest level.

In his previous role as Creative Director at TAXI, Lance re-launched the Canadian Tire, leading the brand back to its highest recall levels in years. Adding to this is a roster of globally recognized work for such companies as Mini, Koodo, Mio, and Kraft Dinner.

In 2012, Lance went on to start UNION where he has since built multiple brands from the ground up including Mount Pleasant Group, Interval House and EQ Bank, as well as launching a national campaign for the Canadian Real Estate Association with the popular “Oooo” television spots.

Throughout his career, Lance’s work has repeatedly received the international advertising industry’s highest accolades including numerous Cannes Lions, One Show Pencils and Clios, making him a global creative force to be reckoned with.

Mary Maddever is SVP, editorial director of Brunico Communications, overseeing journalistic policy and procedures for the company’s editorial brands, and publisher of strategy & Media In Canada.

Maddever has lead content strategy and new product development on many Brunico brands, recruited and trained teams for launches and refreshes, and most recently oversaw the transition for the Marketing brand acquisition.

As executive editor of strategy, a remit she held since helming its relaunch in 2004, Maddever launched Brunico’s first offshoot daily e-news/site Media In Canada, and also developed stimulant, a creative-focused offshoot of the strategy brand’s ad and marketing universe. She also spearheaded new Awards programs and collaborated on new event franchises.

Prior to strategy, Maddever was editor of RealScreen, an international non-fiction brand for which she originally developed the editorial launch plan in 1997, and oversaw a content focus redirect in 2004 as the business evolved.

Maddever’s background includes four years (1998-2001) as editor of international kids entertainment biz magazine KidScreen, where she was mandated to raise brand authority in top tier global production and broadcast circles, and across ancillary areas of the industry.

Prior to that, Maddever was editor of Playback, Canada’s bi-weekly TV & film industry journal and its subsidiary magazine offshoots, such as Playback International.

Alexis Bronstorph

Executive Creative Director

Alexis is currently an Executive Creative Director at TAXI Canada, but started her career in advertising at 9 years old, when she did voiceover work for a radio commercial. She then took a brief hiatus to become an adult, and over the last 14 years, has been working as an creative director and copywriter across all disciplines, from broadcast, to digital, to social, and experiential.

Alexis’ work has won Cannes lions, One Show pencils, ADC cubes, Clios, and has been featured on the cover of Archive magazine. Throughout her career, Alexis’ strategic and collaborative approach has helped build and grow brands from the small and local to the big and national. Some include: United Way, Audi, Black Lives Matter, Heineken, H&R Block, Axe, Kraft Heinz, Tim Hortons, Netflix, Subway, WWF, and Rethink Breast Cancer.

Alexis recently co-founded a line of Mother’s Day Cards called Fierce Mama, celebrating moms’ ambitions, success, and tenacity.

Website: alexisbronstorph.com
Instagram: @alexisbronstorph

Carlos Moreno

Global Chief Creative Officer

Carlos Moreno is one of the most successful creative directors in Canada. Under his leadership, Cossette was named Canadian “Agency of the Year” by Strategy Magazine in 2016, 2017 and 2018. He brought the same honour to BBDO in 2011. In both cases, firsts for the agencies. As an art director, he was twice included in the Top Ten list globally by The Gunn Report.

A native of Guatemala, Carlos was named as one the most Influential Hispanics in Canada by the Hispanic Chamber of Commerce.  He has worked as an art director and creative director in Toronto and New York for such agencies as McCann, Saatchi and Downtown Partners DDB.

In 2015, Carlos brought his skills to Cossette where he runs a variety of blue chip accounts, including McDonald’s, General Mills and SickKids.

Caroline Barrett

President & Creative Director

For the past 25 years, Caroline Barrette has dedicated her professional life to the full spectrum of creative communications.

Caroline began her career as a copywriter at ad agencies lg2 and Allard Johnson/Kbs, and moved on to become Creative Director at Archipel. She and her various teams have won several awards over the years, including: Créa, Applied Arts, Extra, Boomerang, Social Buzz Awards and many others. She also spearheaded the creation of the ad campaign for Justin Trudeau in Quebec during the last federal elections.

Currently holding the position of President and Chief Creative Officer at Archipel, Caroline Barrette is an entrepreneur and business leader whose personal mission is to encourage creativity in those who surround her, in every aspect of their life.

Deborah Prenger


Deborah’s purpose is clear: To develop startlingly-simple, insightful-thinking, that motivates and inspires people to think, act, and behave differently.

A multi-faceted, multi-award-winning, Art Director and Creative Director, Deborah’s client roster includes an impressive array of blue-chip-partnerships; including: Ikea, Lexus, Unilever, American Express, Molson, Greenpeace, Evergreen, Harry Rosen, The Ontario Ministry of Health (and many more.)

Lance Martin

Chief Creative Officer & Partner
Union Creative

With over 20 years of experience in the advertising industry, Lance brings a fierce combination of veteran creative leadership paired with a keen understanding of how to produce work at the highest level.

In his previous role as Creative Director at TAXI, Lance re-launched the Canadian Tire, leading the brand back to its highest recall levels in years. Adding to this is a roster of globally recognized work for such companies as Mini, Koodo, Mio, and Kraft Dinner.

In 2012, Lance went on to start UNION where he has since built multiple brands from the ground up including Mount Pleasant Group, Interval House and EQ Bank, as well as launching a national campaign for the Canadian Real Estate Association with the popular “Oooo” television spots.

Throughout his career, Lance’s work has repeatedly received the international advertising industry’s highest accolades including numerous Cannes Lions, One Show Pencils and Clios, making him a global creative force to be reckoned with.

Matt Syberg-Olsen

Executive Creative Director
Doug & Partners

Perhaps the greatest testament to Matt’s aptitude at the fine art of persuasion is that he was accepted into two separate universities. First, the University of British Columbia, for a B.A. in English Literature. And despite that, someone let him into Dalhousie Law School. Then he chucked it all and got into advertising.

With a career spanning roughly a billion years, winding through agencies and clients big and small, Matt’s home is now at doug&partners.

He believes in the power of a good idea, the importance of teamwork and that you don’t have to be a jerk to get things done.

Roehl Sanchez

Chief Creative Officer

For over 20 years, Roehl has been crafting data-driven creative campaigns well before data was a thing. He believes in marketing with greater certainty and this has led to countless award-winning campaigns for major brands including Bell, Telus, Shoppers Drug Mart, Audi, Coca-Cola, General Motors, Loblaws, Bank of Montreal and World Vision – to name just a few.

Roehl’s work has consistently garnered recognition both nationally and internationally, from Webbies, One Show, Epica, Canadian Marketing Association Awards, PROMO!s  and Applied Arts to The Direct Marketing Association ECHOs, John Caples and Cannes Lions. He served as a judge at the Cannes Lions Direct Festival in 2005 and 2014, and has also been on juries for the DMA ECHOs, Cassies, New York Festivals, John Caples and Applied Arts. He has chaired the Canadian Marketing Association Direct Division as well as the National Advertising Awards Direct Division.

As an outspoken advocate for the effectiveness of Direct Marketing, Roehl has contributed articles to various industry publications, has appeared in speaking engagements for the CMAs, DMAs and Canada Post, and has participated in numerous round tables across North America.

Nellie Kim

Partner, VP & Executive Creative Director

Nellie Kim is an award-winning Executive Creative Director with more than 15 years of experience developing and leading brands across multiple platforms. In 2014, she was tasked to open the lg2 Toronto office to help solidify the fiercely independent agency’s national creative presence in Canada. Since then, lg2 has gone on to win Canadian agency of the year titles from the Clios and The Advertising & Design Club of Canada.

Nellie has sat on national and international juries across multiple disciplines including Cannes Lions (Cyber), Clios (Film), One Show (Design), ADC Awards (Digital), and the Webby’s to name a few.

She is highly involved in the advertising and creative community and sits on the board for lg2, the advertising advisory board for The Ontario College of Art & Design University, and previously the Advertising & Design Club of Canada (2012-2018).

Lucia Mariani

Chief Strategy Officer
Feast Interactive

8+ years as a lead strategist with work experience leading integrated advertising campaigns for Canadian brands, retailers, tech startups, education and government clients. Lucia has experience in managing campaign budgets ranging from $100K to $1.5M and provides clients with thought leadership for effective and efficient project executions providing outstanding results. She has developed and led advertising for 25 campaigns at Feast and has gained recognition from Stimulant, AdAge and other publications. She hold a master’s degree in IS from UofT and has appeared on CTV Tech Talk, CBC Radio and featured in Flare’s Leading Women in Tech.

Steve Savic

Executive Creative Director
Critical Mass

Reaching people through cutting-edge digital experiences that don’t just show them the action, but drop them right in.

Creates brand experiences that span the digital spectrum, from break-through transactional to brand-rich campaigns for Rolex, Nike, Dell and Nissan, among others. This creative approach has earned global recognition including a Cannes Grand Prix, Cannes Cyber Lions, Effie Awards, Clio Awards, as well as awards from the One Show, D&AD, and many more. Spearheaded brand experiences that have been selected by beta-programs at Facebook, Oculus and Instagram. Co-hosted workshops with Facebook at the C2 conference and been a recent featured speaker, AdWeek, ad:tech, OMMA, and the Mobile Marketer MCommerce Summit.

The result—millions of engaged consumers and tons of travel points. Lives and works in Calgary, Alberta, at the foot of the Canadian Rockies.

Irfan Khan

Creative Director
Zulu Alpha Kilo

Reaching people through cutting-edge digital experiences that don’t just show them the action, but drop them right in.

Creates brand experiences that span the digital spectrum, from break-through transactional to brand-rich campaigns for Rolex, Nike, Dell and Nissan, among others. This creative approach has earned global recognition including a Cannes Grand Prix, Cannes Cyber Lions, Effie Awards, Clio Awards, as well as awards from the One Show, D&AD, and many more. Spearheaded brand experiences that have been selected by beta-programs at Facebook, Oculus and Instagram. Co-hosted workshops with Facebook at the C2 conference and been a recent featured speaker, AdWeek, ad:tech, OMMA, and the Mobile Marketer MCommerce Summit.

The result—millions of engaged consumers and tons of travel points. Lives and works in Calgary, Alberta, at the foot of the Canadian Rockies.

Mark Biernacki

Owner, Thinker, Doer
Mackie Biernacki

Since co-founding Mackie Biernacki with long-time creative partner Steph, Mark has been a part of many unusual (and some usual) projects. The idea shop has helped save a city from bankruptcy, launch a brand for an international soccer star, reminded travellers that at least one airport could still be civilized, and reassured panicked homeowners that mold is not a horror show.

Mark has worked at big multinationals and small independent boutiques. He has been parachuted to places like Beijing, Dubai, and LA to crack a difficult brief. He has won Lions, Pencils, Clios, TED Ideas Worth Sharing, and yes, he has even published a coffee table book.

Leia Rogers

Managing Partner, Creative Director

Leia is an award-winning Creative Director, and Managing Partner, at Rethink Canada. She’s creatively-led campaigns for A&W, Uniqlo, Shaw, Coast Capital Savings, BCAA, Playland, The YWCA, and The Canadian Mental Health Association. Her work has been recognized nationally and internationally by Cannes, The Clios, Communication Arts, Marketing, Applied Arts, Archive Magazine, and the ADCCs.

Marie-Eve Best

Creative Director

Marie-Eve has been working in communications, design and publishing for 15 years. Her career began at digital-first agency like CloudRaker where she worked as a bilingual copywriter on national accounts including RBC Blue Water and RBC Hockey. It is there that she founded LakeJane.com, a lifestyle blog that established her as a leading Canadian stylist and interior design expert. She contributed to some of Canada’s leading interior design publications, including House & Home Magazine, and developed television projects for both the French and English markets. In 2014, Marie-Eve accepted a position as Creative Director for digital marketing consultancy U92, where she spearheaded creative digital strategies for brands like Pabst Blue Ribbon and Reitmans Canada. She joined Bleublancrouge in 2016 as an Associate-Creative Director overseeing creative for national accounts, including Sephora Canada, SICO and Dulux Paints. She was named Bleublancrouge’s Co-Creative Director in 2018, fostering a team of versatile creatives dedicated to changing the course of things for some of Canada’s most innovative brands.


Cathy Collier

Jury Chair
Chief Executive Officer
OMD Canada

The break-neck pace of change in technology and media consumption has outpaced how marketers plan their communications.  As CEO of OMD Canada, Cathy Collier, is at the helm of Canada’s largest and most successful media organization. By harnessing the power of advanced analytics, marketing science, and placing client’s business performance at the heart of all innovation planning – Cathy has helped redefine the role and increased the value her team brings to an incredible roster of clients.

Cathy is very active in advancing the Canadian media industry. She is Board Chair of Numeris, Chairs the Canadian Young Media Lions competition and has judged many award shows including Co-chairing the 2018 Media Innovation Awards, twice judged at the Cannes Media Lions festival. Cathy also sits on the Canada Cannes board helping to inspire the Canadian media community to be recognized in Cannes.

Stuart Garvie

GroupM Canada

Stuart Garvie is CEO of GroupM Canada, where he oversees GroupM’s executive committee in Canada and roughly 800 employees across GroupM, Mindshare, MediaCom, Wavemaker, Essence, Xaxis and Catalyst.

Prior to rejoining GroupM in 2017, Garvie was President, Media Sales and Marketing at Bell Media, where he oversaw Bell Media’s integrated multiplatform sales force and Bell Media’s award-winning, in-house creative agency.

An industry visionary, Garvie has over 20 years of international experience in the media industry. Prior to Bell Media, Garvie served as GroupM Canada’s
Chief Commercial Officer between 2013 and 2015. During this time, he established GroupM’s successful trading operations. Before moving to Canada, Garvie was based in London where he held global leadership positions at GroupM agency Maxus.

Garvie was also previously Danone’s Media Purchasing Manager for the U.K. and Ireland. Earlier in his career he also spent time at Reckitt Benckiser’s Media Manager of Northern Europe.

Garvie has a breadth of agency experience having held positions with Manning Gottlieb OMD, IDK, and Optimedia. He currently sits on the Board of Directors
for Numeris, Nlogic and WestPark Foundation.

He holds a Bachelor’s degree in Science from the University of Nottingham.

Sarah Thompson

Mindshare Canada

Sarah is the Chief Strategy Officer at Mindshare Canada. Her 17+ years of marketing experience helps clients address business challenges and customer opportunities with “silo-less” thinking, research, creative, and design-based planning. Overseeing the Communications Planning, Marketing Sciences and Content teams, she shapes the overall strategic direction for Mindshare clients to drive business results and generate brand equity. She develops new capabilities for Mindshare to solve critical client challenges. Over the course of her career, Sarah has worked across sectors including telecom, government, healthcare, cannabis, pharma, retail, CPG, automotive and B2B. Sarah is recognized as a Chartered Marketing by the Canadian Marketing Association. She has spoken at Miami Ad School, Schulich Business School, Rotman Business School, Queen’s University Marketing Conference, IAB Conferences and more.

Helen Galanis

Initiative Canada

Helen leads a growing Canadian team to deliver on the promise of helping brands take the initiative in culture. As a former client, Helen values diverse skill sets and has built a team of passionate experts with backgrounds in marketing, media, tech, experiential and sales.  A dedicated leader, Helen is personally involved and invested in helping clients navigate the new media landscape through cultural connections that drive meaningful business outcomes.

Shelley Smit


Shelley brings a wide variety of experience in all areas of marketing…from client to agency; from local to global; from product innovation to media.  Regardless of the role, Shelley consistently brings a passion for creativity and drive for business results.

Shelley joined UM to lead the dedicated J&J agency team J3 in December 2008. With a solid background in all areas of media and the broader marketing discipline as well as strong leadership, she has led the agency to historical highs through superior annual performance reviews, new business wins and industry awards.

Prior to UM, Shelley held numerous positions at AB InBev including Director of Product Innovation, Media & Sponsorships for North America as well as Global Media Director.

Bobby Destounis

Vice-Président & Directeur De Groupe

Bobby’s keen interest in business started with his first job at age 12, working in the kitchen of his family’s restaurant. By the ripe age of 15, he had already advanced to doing the paperwork for the business. With the entrepreneurial spirit literally in his blood, it’s no surprise that this wunderkind pursued a degree in business administration and, along the way, picked up skills in coding and e-commerce technology for that would make him an in-demand resource among the country’s top media agencies.

Bobby landed his first digital media job in 2005 at Cossette, where he worked on complex digital media projects for major accounts like GM, Bell, BMO, Nike, Coca-Cola, Transat, Tourisme Montreal and Canada Post. Eager to have a closer relationship with clients and a fuller understanding of their business challenges, he then signed on with McCann in 2010 as a digital strategist on the account services team, where he worked on major accounts like Air Canada, Rogers, L’Oreal Paris, Maybelline New York, Essie and Fonds FTQ.

With a profound love of business, Bobby is always a step ahead of the game and able to predict trends. Foreseeing the digitalization of traditional media, he dove into traditional media in 2013 with a key role at OMD so he could help leverage the potential of the major shift. In the span of 5 years, he helped McDonald’s revamp its Montreal Canadiens sponsorship and create the McPlayers program, resulting in record-breaking sales and numerous campaigns that have been awarded internationally.

Today, as Vice-President & Group Director at OMD, Bobby works with closely with clients to determine their goals and define and direct the overall positioning strategy of their media investments. He also oversees the OMD Montreal strategy team and all the finer details of media investments for his clients, like staffing, media planning, budgeting, professional systems development, training and professional development, and monthly reporting systems.

Over the years, Bobby has consistently rolled up his sleeves to tackle complex challenges, treating every assignment as though he were part of the client’s team. His ability to bring fresh ideas to the table and pinpoint new ways to help solve business challenges has earned him many awards from his peers, including at the Infopresse Prix Média, the Media Innovation Awards and the Internationalist Awards for Innovation in Media. But for Bobby, the biggest reward is seeing the impact his work has on his clients when they hit their sales targets and meet their business goals.

Robert Jenkyn

Media Experts

A recognized leader in the Canadian media landscape, Robert has a proven ability to marry client needs with agency offerings to build stronger brands and drive results. Through measured steps, active listening, and intelligent risks, he capitalizes on prime conditions to reach strategic goals. As President of Media Experts, he is evolving their customer-focused model to further their mission as a data-savvy, solutions-driven, cross channel media agency, bringing the agency and its clients into the next frontier of media solutions.

Outside of Media Experts, Robert extends almost three decades of experience on both the vendor and agency side, having propelled the digital agenda for Canoe.ca, Excite Canada, Standard Interactive, Microsoft, and The Globe and Mail. He is currently a board member of both the ICA and Vividata, contributes regularly to Media in Canada, and has sat on the jury panel of several Canadian media industry awards.

Caroline Moul


As President of PHD Canada, Caroline Moul is responsible for the continued growth and evolution of the agency including the development and establishment of best practices and overall market adoption of Omnicom Media Group capabilities.

Caroline’s 16 year tenure at PHD has driven the progression of the agency’s Digital capabilities: the launch of our programmatic offering in Canada, establishing Search & Social practices, and a continued focus on technology’s impact on Consumer behaviour to help guide our Clients in the ever changing and challenging landscape.

When not at the office you will find Caroline cooking a feast for friends and family or finding adventures for her 2 kids and husband to do from cycling to hiking to travelling.

Brooke Leland

SVP, GM English Canada

Brooke Leland is Senior Vice President, General Manager Cossette Media and manages the Toronto and Vancouver teams. She started her media career with Cossette 18 years ago and has been pushing her clients to innovate in the world of media ever since. Brooke has earned a reputation for her innovative and award-winning media work, partnering with such clients as General Mills, Whirlpool, Coca-Cola, Nike, IKEA and Capital One. Brooke is a bold and creative thinker who inspires great work that drives great results.

Urania Agas

Chief Client Officer

Urania Agas, Chief Client Officer for MediaCom Canada, is key member of the leadership team, responsible for the oversight of client relationships and improving operational excellence across all three offices; Toronto, Montreal and Vancouver. She is responsible for shaping the future of client accounts (local and global), and directly and developing the careers of a large group of professionals. Prior to joining MediaCom, Urania held positions at Totem focusing on the development branded content solutions for North American clients, including The Home Depot, Kraft, P&G and Sobeys. She worked with clients to develop holistic CRM loyalty programs, delivering immediate sales and building long-term brand affinity. In her spare time, Urania enjoys travelling the world and experiencing new cultures first hand.

Alexandre Simard

Directeur Media
Hearts & Science

Alexandre Simard earned a degree from HEC Montréal in 2008, where he also won the student advertising competition held by the Association des professionnels de la communication et du marketing (Relève publicitaire contest). That very year he joined Touché! as an assistant strategist specializing in digital.

Alexandre’s work includes enhancing the agency’s offering of data-driven services for clients. He also ensures that teams of analysts are properly equipped and trained both to meet clients’ needs and to grow within the agency.

He is proof positive that rational, logical thinking and intense creativity make great bedfellows. He may love crunching numbers, but Alexandre also approaches every new situation as an opportunity to do things differently, and he thrives on new challenges. Alexandre’s involvement in various internal agency projects is a fine illustration of his openness, curiosity and dedication to his work.

With his unique vision and flair for breaking down complex ideas into simple terms, Alexandre now helps keep Hearts & Science at the forefront of thinking on approaches to data.

Kristine Lyrette


Kristine Lyrette is the President of Zenith Canada, managing our Toronto and Montreal offices.  She is singularity focused on bringing value and creativity to every client relationship; focusing on how media can address the biggest business challenges being faced.  She is an active contributor in our industry – participating in board & committee work, panel discussions and speaking engagements.  With deep experience in many sectors, Kristine brings a wealth of knowledge, energy and passion to the table.

Kristie Painting

Wavemaker Canada

Kristie has over 20 years of experience in media and technology and comes to Wavemaker from her most recent role at Bell Media, where she oversaw all local and national digital ad sales, as well as leading the development of Bell Media’s Advanced TV capabilities. Before that Kristie spearheaded revenue growth for the North American mobile couponing app, Checkout 51, leading to its acquisition by News Corp in 2015.  She was a founding executive at Olive Media, where she led sales from 2006-2013, and has also held digital sales roles at both Yahoo Canada and Doubleclick Canada.

Andy Braunston

VP of Strategy and Content
Wavemaker Canada

Andy joined Wavemaker Canada after returning to Toronto following an extended stint in the USA, where he was most recently responsible for strategy & client leadership on the Heineken USA and Wendy’s International business units at Mediavest. He now has oversight for the Content & Strategic practices at Wavemaker and leadership on Molson Coors.

Andy’s career spans a wealth of experience across a variety of North American & Global blue chip clients including Alcohol & Beverages, Apparel, B2B, Consumer Packaged Goods, Furnishings, Retail, QSR, Technology & Travel. He is continually focused on driving strategies and innovation through to execution to deliver business results, excelling at collaborative cross-functional partnerships to maximize output potential.

He is a creative thinker with a passion for content, always eager to apply new techniques to harness consumer understanding, moments of connections and provocations to address commercial challenges through a careful combination of art and data science.


Mark Childs

Jury Chair
Chief Marketing Officer

An inspiring Marketer with a passion for breakthrough innovation and business growth, Mark has a proven track record of building vital brands that resonate with consumers most recently contributing to the rise of the Samsung brand in Canada to the Top 10 in the country.

As Samsung Electronic Canada Inc.’s Chief Marketing Officer, Mark leads the organization’s strategic brand and marketing initiatives, overseeing Brand Marketing Communications, Public Relations, Corporate Social Responsibility, Digital and Social Media teams.Prior to joining Samsung, Mark was Vice-President of Marketing at Campbell Company of Canada. His strategic leadership and insight led to Campbell business vitality, a CSR refreshed unique brand identity, and a highly engaged team.

Recognized as an inspirational team leader, Mark actively cultivates marketing talent and ‘best practice’ within the industry. In addition to his passionate support of AToMiC, he champions the Canada Young Lions Marketers initiative, directly supporting the Cannes Lions Academy and Young Lions jury in 2016, and has contributed professionally to the Association of Canadian Advertisers (ACA), the Advertising Standards Canada (ASC) Children’s Advertising Commitment committee, Enactus Canada and was Creative Chair at Concerned Children’s Advertisers.

A role model in the LGBTA community, Mark pioneered the launch of PFLAG Canada’s 2012 awareness campaign while volunteering for the organization, winning a Cannes Lion award.

Originally from the U.K., Mark attended Groupe ESC Business School in Reims, France, following his studies at Queen Mary’s College in England. He is passionate about yoga, movies, technology and food.

Susan Irving

Senior Director of Marketing
PepsiCo Canada

Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Senior Director of Marketing, PepsiCo Global Snacks Group, Susan is responsible for developing and driving a cohesive, fully integrated global marketing agenda for Doritos and Cheetos, two of the company’s billion dollar brands.

Before joining PepsiCo’s Global Snacks Group, Susan spent more than a decade at PepsiCo Foods Canada. In her most recent role as Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada, Susan led a team of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos.

Susan has nearly two decades of business experience spanning all aspects of consumer marketing including brand strategy; advertising and communications; P&L management; cross functional team leadership; media planning: digital; social media; innovation; public and corporate communications; sports and event marketing and consumer insights. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.

As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30.

Susan lives in Toronto, Canada with her husband Todd and their two sons. An avid athlete, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. In her spare time you can find her on a sail boat or a ski hill or supporting her boys and their family’s passion for competitive sport whether it’s at a hockey rink, a road race or on the soccer field.

Steve Levy

Chief Operating Officer
Ipsos Canada

While starting his career in sales (at Xerox) and then brand management (at Mars foods), Steve Levy has been involved in the marketing research and information business in the UK, South East Asia and, since the late 80’s, in Canada. In his current role he plays a leadership role in the Ipsos business in Canada which involves; managing a staff of almost 200 Marketers/ and Researchers, Local product development, innovation and R&D, Overseeing the publication/release of material and a busy public speaking schedule. In addition to his management role, Steve continues to act as team leader for a few accounts mostly in the technology and media sector.

He is also active in the broader industry with roles in the MRIA (Marketing Research & Intelligence Association) and the CMA (Canadian Marketing Association). He currently service on the board of the Earth Rangers Foundation.

Steve loves to play Golf and Tennis and has the best marriage in the world- married forever – to the SAME person with two daughters.

Aaron Nemoy

Founder & President

Aaron Nemoy is the founder and strategy lead at Crowdiate, helping some of the world’s best brands discover brilliant ideas enabled by global creative competitions. Crowdiate was a featured start-up at Cannes Lions in 2017 and 2018. They also manage the Canada Young Lions platform.

Aaron started his career in brand management at Kraft and Campbell’s. In 2012, he was part of the winning team in the inaugural Young Marketers competition and placed Bronze in Cannes. In 2015, Aaron was recognized by the AMA Marketing Hall of Legends with the ‘Marketer on the Rise’ award.

Kathleen Collins

SVP, Integrated Solutions
Cheil Canada

Kathleen is a career marketer, with senior roles both client and agency side. In her current role as SVP, Integrated Solutions at Cheil, she works in partnership with the President to steer the organization’s priorities, operations and business development. She oversees the account management and strategy teams for clients including Samsung, BMO, Yokohama, Elizz (St. Elizabeth Health Care), and Human Rights Watch. Prior to Cheil, she held senior strategic and account leadership positions at agencies including DDB Canada, TAXI, and Cossette for clients such as Canadian Tire, Boston Pizza, Kraft, McDonald’s, BMO, General Mills, and Coca-Cola. Kathleen started her career marketing brands from soap to suds at Unilever and Molson.

Kathleen is driven by a desire to solve tough challenges, working collaboratively with others. Her leadership helps her agency and clients develop better ideas, build stronger brands and improve business results.

Zach Kula

Senior Strategic Planner
BBDO Worldwide

Zach is a senior planner at BBDO recognized for building insightful strategies that drive consumer perceptions and behaviours. His interest in and understanding of diverse audiences, behavioural psychology, culture, category drivers and brands themselves has resulted in award winning work at Cannes, The Effie Awards, The One Show and The Strategy Awards across a variety of clients.

Zach studied at McGill’s Faculty of Management before diving into the agency world as an intern for a start-up agency in Montreal. Since then, he’s spent most of his career at BBDO in both account management and strategy working across clients that include Gatorade, GO Transit, Wrigley, The Ontario Ministry of Health and RBC.

Sharon MacLeod

Global Vice President, Dove Men+Care

A seasoned business leader and marketer, Sharon is the Global Vice President of Dove Men+Care, she celebrates a new definition of masculinity, one where showing care for yourself and others is the hallmark of a more modern, more rounded, and more authentic masculinity.  Recognising that modern men are a key to the success of women and happy families around the world, Sharon is Championing Paternity Leave for Dads everywhere.

Prior to this role, she was the Vice President of Unilever Personal Care North America, where she led brands such as Dove and TRESemmé.   Sharon would be best known to Canadians as the VP of Marketing for Unilever Canada, where she led brands such as Magnum Ice Cream, Hellmann’s and Dove.

Jill Schoolenberg

Vice President and Country Manager
GoDaddy Canada

A veteran consumer marketing leader with a proven track record for strategic brand building and generating results, Jill Schoolenberg is the Vice President and Country Manager for Canada at GoDaddy, where she has overseen the brand repositioning of the one of the most dynamic Internet companies in the country.

With more than 15 years of experience leading technology and small business organizations in Canada, Schoolenberg is uniquely positioned to help GoDaddy democratize the small business space in Canada, focusing on micro SMBs, entrepreneurs and customer service.

At GoDaddy, Schoolenberg is growing the business by attracting new customers, while leading the charge on business strategy, planning and management. In 2017, she oversaw the Itty Bitty Ballers campaign with the Toronto Raptors, resulting in one of the most successful branding campaigns in the company’s history.

Prior to joining GoDaddy, Schoolenberg led product management with P&L accountability for Microsoft’s Windows business, as well as sales and marketing for Small and Medium Sized businesses. She began her career working in consumer packaged goods and the food industry with Procter & Gamble.

Schoolenberg graduated with an Honors Business Degree from the Richard Ivey School of Business Administration at Western University in London, Ontario. Schoolenberg lives in Toronto where she hones her practice as a certified Pilates teacher.

David Bigioni

Chief Commercial Officer Recreational Cannabis
Canopy Growth

David is an award-winning brand builder and senior business leader with deep expertise across consumer goods. Recognized as one of 2019 Marketers of the Year, David is the Chief Commercial Officer, Recreational Cannabis, at Canopy Growth Corporation, the world’s leading diversified cannabis company – overseeing a team of almost 300 between brand marketing, innovation, events & sponsorship, digital marketing, learning & development, consumer insights & analytics, sales and creative.

Before joining Canopy Growth, David was both VP Marketing and VP Sales at Molson Coors Canada, where he is best known for leading the rejuvenation of the iconic Molson Canadian brand – resulting in Molson Coors receiving Top Marketer Honours in 2010, 2011, and 2014. His award-winning achievements include the “Red Fridge” campaign, which received the Grand Prix at the Canadian Marketing Effectiveness Awards, and a Silver Lion at the Cannes International Festival of Creativity.

In addition to growing new emerging brands like Tweed and rejuvenating mature brands like Molson Canadian, Toyota, Sunlight and Vim; David has launched industry-leading innovations including Molson Canadian 67 and Coors Banquet – the most successful launch within the beer category over the past 8 years. He served as Global Chair of the Molson Brand Council responsible for brand stewardship and oversaw the launch of Molson Canadian into Ireland and Australia.

David’s passion for inspiring innovation has led him to frequently share his insight and perspective within the Canadian marketing industry as well as guest lecture at several Canadian Universities.

Mark Jordan

VP of Brand Strategy and Chief Communications Officer
Kids Help Phone

Mark Jordan is an accomplished marketer with over 20 years of experience in senior digital and multi-channel integrated marketing roles. A strategic thinker, Mark brings the ability to understand and lead successful initiatives across multi-channel marketing, and has a deep knowledge and passion for the digital space.

Insatiable curiosity, technical grounding and a passion for creativity and strategic thinking have defined Mark’s career to date. From his start in an entrepreneurial Internet-based technology and marketing consulting firm, to planning and running integrated campaigns for brands such as SickKids Foundation and Indigo Books & Music Inc., one thing has remained consistent — Mark’s drive and focus to do work that elevates the brands he’s working on, and to deliver real business results.

As the VP of Brand Strategy and Chief Communications Officer, Mark is leading strategic brand marketing and communications efforts for Kids Help Phone as the organization embarks on its ambitious goal of reaching at least 3.5 million youth annually by 2021.

Mark comes to the not-for profit world having had the privilege of working with clients and brands including: RBC, CIBC, Kanetix, Indigo Books & Music Inc., Unilever (Dove, Ben & Jerry’s, Breyers, Becel), Kraft North America, Mars/Effem, L’Oreal Paris (Vichy), Labatt/InBev (Keith’s, Labatt Blue), AIR MILES, LG Canada, Nokia Canada, and Rogers Communications.

Mark holds a B.A.Sc. in Electrical Engineering, and is passionate about music, travel skiing, and biking.

How to connect with Mark.
Twitter: @mojorising
LinkedIn: linkedin.com/in/jordanma