Competition Details

Summary

Over the weekend of February 26 – February 28, 2022, teams of two will participate in a live competition in their registered category, modeled after the global competitions in Cannes. A brief for a not-for-profit organization will be unveiled when the competition begins.

The Print, Digital, Media and Marketers entry submission runs from Saturday, February 26 at 9:00 a.m. EST to Sunday, February 27 at 9:00 a.m. EST.

The Film entry submission runs from Saturday, February 26 at 9:00 a.m. EST to Monday, February 28 at 9:00 a.m. EST.

The entry submission form will be live only during these periods. Late entries result in automatic disqualification – THERE WILL BE NO EXCEPTIONS.

Tip: Make sure you budget enough time to fully complete the submission form which can take some time, especially in the case of large files.

Key Dates

  • January 7 – February 21: Registration is open for the 2022 Canadian Young Lions competition
  • February 26 – February 28: Competition dates
  • April 6: Virtual live judging for shortlisted Young Lions Media competition
  • April 7: Virtual live judging for shortlisted Young Lions Marketing competition
  • April 28: Winners are announced at the CMDC Conference in Toronto
  • May 16 – June 7: Virtual Global Young Lions Competition
  • June 20 – June 24: Cannes Lions International Festival of Creativity in Cannes, France

Eligibility

To be eligible to enter, you must:

  • be Canadian citizens or permanent residents of Canada at the time of entry
    be at least the legal age of majority in your province or territory, and not older than 31 years of age prior to June 24, 2022
  • be able to submit your entry in English
  • be available to participate in the virtual Global Young Lions Competition during the May 16 – June 7, 2022 timeframe

For the Digital, Print & Film Categories you must:

  • be professionals employed by or working freelance for a creative communications, advertising, or digital agency

For the Media Category you must:

  • be employed by or working freelance for: (A) a media agency; or (B) specific in-house media departments in agencies

For the Marketers Category you must:

  • be working for client companies that engage the services of advertising and communications companies (i.e. Intel, Coca-Cola). We do not accept advertising agencies to compete in the Young Marketers competition. Freelancers are not eligible to compete in the Marketing Category.

How to Enter

Make sure each member of your team has:

  • Read and agreed to the 2022 Official Young Lions Competition Rules
  • Completed and submitted a Registration Form
  • Paid a non-refundable CAD$75 Registration Fee
  • Submitted a competition entry that meets the requirements of the competition brief released on February 26, 2022

For detailed requirements, please review the 2022 Official Young Lions Competition Rules.

Judging

Submissions will be reviewed by this year’s panel of judges.

For Media categories only, up to 5 shortlisted teams per category will be invited to present their submission in a virtual live judging round during the week of April 4, 2022. Each member of the shortlisted team must attend the virtual meeting to present their submission. There is an automatic disqualification for teams that only have one team member present.

For Marketers categories only, up to 5 shortlisted teams per category will be invited to present their submission in a virtual live judging during the week of April 4, 2022. Each member of the shortlisted team must attend the virtual meeting to present their submission. There is an automatic disqualification for teams that only have one team member present.

Prizing

In addition to being awarded Canada’s Young Lions for 2022 and representing Canada at Cannes Lions, each winning team receives:

  • Registration to the Cannes Lions International Festival of Creativity in Cannes, France
  • Two (2) full week registration passes to attend the Festival
  • Round-trip economy airfare and return airport transfers to Nice, France
  • Accommodation in a single occupancy room in Cannes, France for the duration of the Festival
  • In the event the Cannes Lions International Festival of Creativity in Cannes, France is canceled and or/travel restrictions are in place and/or winning team members do not want to travel, each winning team will received in place of the above Prizing $5,000.00 cash per winning team

The 2022 Young Lions competitions are hosted by The Globe and Mail, Official Festival Representative in Canada for the Cannes Lions International Festival of Creativity.

Please review the 2022 Official Young Lions Competition Rules for a full breakdown of the rules and regulations. To the extent of any conflict between the above summary and the Official Rules, the Official Rules will prevail.