Winners

The Globe and Mail’s 2024 Cannes Young Lions Qualifying Competitions comprised of 736 registrants, competing for their chance to participate at the Global Young Lions Competitions at the Cannes Lions International Festival of Creativity.

Each year, the Competition jury chairs select a non-profit charity as the subject of the competition briefs. This year, Second Harvest was selected.

Second Harvest’s vision is simple: No Waste. No Hunger. As such, the teams were challenged to create a big idea to keep food where it belongs: On plates and out of landfills.

There were some fantastic pieces of work submitted, see below for the most notable and the winning teams’ work!

Gold Digital

SPLIT FOR DIFFERENCE
Sammy Lo, Art Director, Courage Inc.
Emma Lorenzi, Copywriter, Courage Inc.

Silver Digital

EXPIRY DATES
Kimberly Monitto, Copywriter, T&Pm
Laura Baldesarra, Intermediate Designer, T&Pm

Gold Film

BREAK THIS RULE
Charles Côté, Copywriter, Rethink
Charles-Antoine Thériault, Freelance Director, Rethink

Silver Film

THE URGENT DELIVERY
Alexandre Pepin, Copywriter, LG2
Nicolas Robert, Executive Producer and Partner, Carton Rouge

Bronze Film

WHAT A WASTE
Mark Flanjak, Integrated Producer, Public Inc.
Dylan Pun, Freelance Director, Public Inc.

Gold Media

BREAK THE MOLD
Gabriel Lafond, Media Strategist, Cossette Media
Alphée Lamothe, Media Strategist, Cossette Media

Silver Media

THE LARGEST FOOD SCAM IN CANADA
Éléonore Trahan, Group Supervisor, Touché!
Rosemarie St-Amand, Marketing Manager, Omnicom Media Group

Bronze Media

THE HUNGER GAMES FOR CHANGE
Catalina Nituleac, Media Manager, Havas Media
Shiwangi Singh, Search Specialist, Havas Media

Gold Marketers

THE NO PICKLES PROJECT
Nick Carson, Partnership Marketing Manager, Brizi Inc.
Jenn Bailey, Marketing Specialist, McDonald’s Canada

Silver Marketers

GOOGLE LENS FOOD FILTER
Lydia Yoon, Associate Product Marketing Manager, Google
Veronica Vivero, Assistant Brand Manager – Above Core, Labatt Breweries of Canada

Bronze Marketers

CHILL SNACKS
Ava Gladman, Senior Marketing Manager, Molson Coors Beverage Company
Arielle Uwonkunda, Brand Manager – Strongbow, Molson Coors Beverage Company