Winners

2023 2024 2025

This year, a record-breaking 816 individuals registered to compete, marking a nearly 10% increase from 2024. Participants competed across seven categories: Marketers, Media, PR, Design, Print, Film, and Digital. Notably, this year’s competition featured participants from coast to coast, making it one of the most regionally diverse cohorts the competition has seen to date. Both the Design and PR categories are new to Canada this year, with PR proudly sponsored by Edelman.

Each year, the competition jury chairs select a non-profit organization as the subject of the competition briefs. This year, the chosen charity was Baycrest Foundation, and the objective across all categories was to raise awareness and support for Baycrest’s groundbreaking work in aging and brain health, with a focus on encouraging key lifestyle changes that can help prevent cognitive decline.

See the 2025 winning work below.

Gold Digital

NEUROLINGO
Anna Ira, Coordinator, Social, Tadiem.
Elyssa Biringer, UI Designer, Super Proper.

Silver Digital

RESTORE YOUR MEMORIES
Mriga Suchdeva, Senior Art Director, The Garden.
Nuala Murray, Senior Copywriter, The Garden.

Bronze Digital

THE FOURTH RING
Nicole Vasarevic, Senior Digital Strategist, Cossette Media.
Santana Symeonides, Account Supervisor, Cossette Media.

Gold Film

TAKE CARE OF YOURSELF
Alexandre Pépin, Creative Copywriter, LG2.
Nicolas Robert, Executive producer and partner, Carton Rouge.

Silver Film

COGNITION OVER COOLNESS
Cameron Marshall, Director of Photography, Publicis.
Quinlan Bruce, Junior Copywriter, Leo Burnett Canada.

Bronze Film

THE TRAILER
Roxanne Pelletier, Copywriter, LG2.
Thomas Soto, Director, Les Enfants.

Gold Media

BY YOUR SIDE
Samuel David-Durocher, Business Intelligence Analyst , Cossette Media.
Tristan Bonnot-Parent, Product Development Supervisor, Cossette Media

Silver Media

ANOSOGNOSIA
Teryn Clapp, Integrated Planning Senior Specialist, Epitaph Group Inc.
Anthony Da Rocha, Integrated Planning Specialist, Epitaph Group Inc.

Bronze Media

FORGOT YOUR PASSWORD?
Rafaela Steiner, Planner, UM Canada.
Riley Wolfe, Planner, UM Canada.

Gold Marketers

BRING BACK THE STARS
Arielle Uwonkunda, Marketing Manager, Molson Coors Beverage Company.
Suzanne Liu, Senior Partner Manager, Uber.

Silver Marketers

BRAIN CHANGER: PUT YOUR BRAIN IN THE GAME
Mateo Molinaro, Strategist, Commercial Strategy, Maple Leaf Sports and Entertainment (MLSE).
Tristan Ruffo St-Amour, Account Manager, Global Partnership Marketing, Maple Leaf Sports and Entertainment (MLSE).

Bronze Marketers

LIVEYOUNG: ONE SIP, ONE STEP AT A TIME
Caroline Pellegrini, Assistant Brand Manager – Activia, Danone Canada.
Katherine Ball, E-commerce Manager, Danone Canada.

Gold PR

THE #FADINGCITY
Cara von Ende, Account Supervisor, No Fixed Address.
Reagan Sullivan, Project Manager, No Fixed Address.

Silver PR

BRAIN BARRIER
Patricia Vuckovic, PR Manager, Rethink PR.
Sara Zivkovic, PR Coordinator, Rethink PR.

Bronze PR

WAIT…DIDN’T I JUST SEE THIS?
Jessica Anderson, Account Manager, Craft Public Relations.
Madeline Reston, Consultant, APEX PR.

Gold Design

BIKE PATH
Jesse Shaw, Sr. Motion Designer, Rethink.
Zoë Boudreau, Associate Creative Director, Design, Rethink.

Silver Design

OUTBIKE. OUTTHINK. OUTLAST.
Chen Shang, Senior Art Designer, Media.Monks.
Iris Ti, Senior Art Director, Monks.

Bronze Design

LET’S GET IN FORMATION FOR BRAIN HEALTH
Geneviève Jetté, Conceptrice-rédactrice / Copywriter, LG2.
Marianne St-Pierre, Designer graphique / Graphic Designer, LG2.