Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Chief Marketing Officer for Kruger Products L.P., Susan is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States. She is also a key member of the Company’s Executive Team.

Susan is an accomplished, award-winning senior marketing executive with over two decades of experience leading many successful and well-known brands at Warner Lambert, Coca-Cola and PepsiCo. She has a strong passion for brands and building high performance teams. She is a strategic business leader with experience that spans across all aspects of business management and consumer marketing including brand strategy; advertising and communications; P&L management; media planning; digital; social media; innovation; consumer insights; as well as sports and event marketing. Most recently at PepsiCo Foods Canada, Susan was the Senior Marketing Director for the Quaker Nutrition portfolio. During her 15 years at PepsiCo, she held several progressive roles including leadership of a Global Snacks team in New York where she was responsible for Doritos, Cheetos and Sunbites – three of the company’s billion dollar brands. Prior to that, Susan spent more than a decade at PepsiCo Canada leading teams of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.

As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, Effies, The Bessies, Clios, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30, Canada’s Strategy Magazine 2020 Marketer of the Year and the Canadian Marketing Association 2021 Marketer of the Year.

An avid sailor, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. She was the President of the Leaside Hockey Association Board of Directors where she severed for seven years; the Jury Chair for the Globe and Mail’s Cannes Young Marketers Competition; a judge for several industry award shows; a key note speaker for North American Conferences and a committee member of WISE Canada (Women in Sport and Entertainment). She is also a member of the Canadian Women and Sport Board of Directors and The Ontario Hockey Federation Board of Directors.

When Susan takes a break from Marketing, you can find her on a sail boat or a ski hill. As a busy mother of two young boys, you’ll also find her in hockey rinks, at road races and on the soccer field supporting their family’s passion of competitive sport.

Shauna is an internationally-awarded creative with over a decade of experience in the advertising and PR industry and is currently a VP and Creative Director at Edelman Canada. Shauna is passionate about creative problem solving and culture-shaping work. She is thrilled to co-chair the first Young Lions PR jury in Canadian history – bring on the ideas!

Eva Salem leads all marketing and brand activities for Canadian Tire, SportChek, Mark’s, Triangle Rewards, and Canadian Tire Corporation’s (CTC) multi-billion-dollar portfolio of Owned Brands. She also oversees CTC’s ESG strategy, sustainability initiatives, community involvement, content creation, and sponsorship activities. Eva’s collaborative, passionate approach has driven unprecedented business results and wide industry acclaim for CTC. Eva was named among WXN’s Top 100 Most Powerful Women in 2022, the Globe and Mail’s Report on Business: 2020 Canada’s Best Executives, awarded 2022 marketer of the Year by Strategy Magazine and voted Marketer of the Year by the Canadian Marketing Association in 2023.

Stephanie is the Chief Design Officer at Zulu Alpha Kilo. Her expertise lies in establishing brand visions for the future and translating how a brand looks, feels, and behaves across experiences, products, and services. Her work has been recognized at every major award show including The One Show, D&AD, Cannes Lions, ADC, and Fast Company’s Innovation by Design. She also championed the development of the world’s first encyclopedia for Microaggressions: The Micropedia, which has garnered international accolades. Stephanie is an active contributor for thought leadership on topics like designing for social impact, inclusive design, and behavior change. She also sits on the Board for Simprints, a not-for-profit tech company helping in the fight against world poverty and disease.

Laura is a strategically-minded design leader and culture builder.

She has extensive experience in branding, leading global rebrands of organizations such as Sonos, ASICS, and Linksys. As Chief Creative Officer of BMD, she has collaborated with a diversity of clients from lululemon to Hutchins Center at Harvard University to Abu Dhabi Department of Culture and Tourism. Her work crosses fields of culture, fashion, architecture, technology, education, and place.

Her work has been featured in books such as Designing Brand Identity and Dynamic Identities as well as publications like Fast Company, Communication Arts, Print and Creative Review. She has been recognized by Cannes Lions and D&AD, among others, and also served as a member of the Board of Directors for the Advertising and Design Club of Canada. She enjoys talking about vision and process, and has been a speaker at conferences including Brand New, DesignThinkers, and FITC.