Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Chief Marketing Officer for Kruger Products L.P., Susan is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States. She is also a key member of the Company’s Executive Team. Susan is an accomplished, award-winning senior marketing executive with over two decades of experience leading many successful and well-known brands at Warner Lambert, Coca-Cola and PepsiCo. She has a strong passion for brands and building high performance teams.

She is a strategic business leader with experience that spans across all aspects of business management and consumer marketing including brand strategy; advertising and communications; P&L management; media planning; digital; social media; innovation; consumer insights; as well as sports and event marketing. Most recently at PepsiCo Foods Canada, Susan was the Senior Marketing Director for the Quaker Nutrition portfolio. During her 15 years at PepsiCo, she held several progressive roles including leadership of a Global Snacks team in New York where she was responsible for Doritos, Cheetos and Sunbites – three of the company’s billion dollar brands. Prior to that, Susan spent more than a decade at PepsiCo Canada leading teams of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth. As an accomplished marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, Effies, The Bessies, Clios, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30, Canada’s Strategy Magazine 2020 Marketer of the Year and the Canadian Marketing Association 2021 Marketer of the Year.

An avid sailor, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. She was the President of the Leaside Hockey Association Board of Directors where she severed for seven years; the Jury Chair for the Globe and Mail’s Cannes Young Marketers Competition; a judge for several industry award shows; a key note speaker for North American Conferences and a committee member of WISE Canada (Women in Sport and Entertainment). She is also a member of the Canadian Women and Sport Board of Directors and The Ontario Hockey Federation Board of Directors. When Susan takes a break from Marketing, you can find her on a sail boat or a ski hill. As a busy mother of two young boys, you’ll also find her in hockey rinks, at road races and on the soccer field supporting their family’s passion of competitive sport.

Eva Salem leads all marketing and brand activities for Canadian Tire, SportChek, Mark’s, Triangle Rewards, and Canadian Tire Corporation’s (CTC) multi-billion-dollar portfolio of Owned Brands. She also oversees CTC’s ESG strategy, sustainability initiatives, community involvement, content creation, and sponsorship activities. Eva’s collaborative, passionate approach has driven unprecedented business results and wide industry acclaim for CTC. Eva was named among WXN’s Top 100 Most Powerful Women in 2022, the Globe and Mail’s Report on Business: 2020 Canada’s Best Executives, awarded 2022 marketer of the Year by Strategy Magazine and voted Marketer of the Year by the Canadian Marketing Association in 2023.

Krista Webster is the President & CEO of Veritas Communications and Vice-Chair of a cluster of Stagwell Global (formerly known as MDC Partners) agencies spanning from advertising, shopper marketing to digital and PR.

Collectively, Krista brings more than 20 years of global agency public relations, social media, and influencer marketing experience, working with blue-chip clients in the US, Canada, Europe, and Asia. A self-professed change agent, Webster is always looking for ways to push the envelope creatively and strategically; consistently striving to innovate ahead of the curve. In early 2019, Webster expanded the Veritas family to include performance-driven influencer co-creation and digital content hub, Meat & Produce (M&P), to strategically bring influencers more fully to the table and fill a digital and e-comms gap she identified in the market.

Credited with managing $50+ million in client portfolios on both sides of the North American border by her late twenties with particular expertise in consumer marketing and pharma, Webster attributes her accelerated success to a strong focus on the integration of PR, digital advocacy, and influencer marketing levers with other below and above the line channels. She believes wholeheartedly that the best ideas are media agnostic born from a unifying insight. The channels you employ – earned, owned, or paid – are secondary to the power of an idea that truly transcends and breaks through.

Webster’s awards and accolades are a testament to her success, hard work and dedication. In addition to her numerous accomplishments, Webster has been named as one of PRWeek’s Top 40 Under 40, PRNews’ Top Women In PR, PRovoke’s Innovator 25, and an Adweek Brand Star.  In 2021, she was selected as a PR Juror at the Cannes Lions International Festival of Creativity. In 2022, she was selected as the Public Service Advertising Co-Chair at Strategy Online’s Marketing Awards in Canada. In 2023, Webster was appointed as a Trustee to the Institute for Public Relations Board. Additionally, Doner Partners Network was selected as Agency Standout by Ad Age.

As Edelman’s first-ever Global Creative Partner and Chief Creative Officer of Edelman Canada, Anthony drives creative innovation and strategic direction across the global creative team.

Throughout his career, Anthony has been a sought-after jury member in multiple international award shows. In a career milestone, Anthony became the first judge to represent Sri Lanka at Cannes Lions, showcasing his commitment to elevating diverse perspectives in global advertising. He has since represented Canada in numerous occasions. He takes pride in rooting for the younger generations and dedicates his time to mentoring emerging talent. He often joins coaching and mentorship programs to help them develop their confidence and ideas that resonate across cultures and audiences. Along the way, Anthony has earned global recognition, winning over 500 international awards from various award shows. He is celebrated for his innovative approach to storytelling and brand strategy, highlighted by groundbreaking campaigns including IKEA’s ‘Cook this Page.’ and in 2024, Anthony led Edelman Canada to their first Gold Lion win at the Cannes Lions International Festival of Creativity for IKEA’s ‘Secondhand Tax’ campaign. A first for any PR agency in the country.

When he’s not crafting game-changing ideas, Anthony can be found in his kitchen, delighting his friends with his signature spicy curries.

Mo is a Partner/Co-Owner and CCO at One Twenty Three West (123w) – based out of Toronto, Vancouver and Montreal, where she oversees and helps executes design across all agency clients.

Born and raised in the Philippines, and growing up in Ontario, she brings a diverse point of view that mixes her passion for design, creativity and business strategy to Canadian design and advertising. Mo has helped transform some of Canada’s most iconic brands from the ground up: Bell, No Frills, Saje, Breast Cancer Canada, Canadian Tire, President’s Choice, Loblaws, Home Hardware, Winners, Shoppers and Koodo, to name a few. She has also worked on global brands like Coca Cola, Apple, Plenty of Fish, KFC, Corona, Audi, Subaru, Mitsubishi and helped them become relevant brands to Canadians. She believes in building brands through a human experience: How can we bring humanity into how we work together, how we approach work, and how we communicate as people and as brands? How can we design something that has a direct impact on our everyday experience? She believes that we should use creativity to not only build business, but to use creativity to appeal to the best in us all.

Outside of driving business growth for her clients, her work has also been awarded and recognized internationally by D&AD, One Show, Cannes Lions, The Webby’s, Luerzer’s Archive, How Design Awards, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, Marketing Magazine, among others.

Coming soon.