The Globe and Mail’s 2020 Young Lions Qualifying Competitions comprised of 375 teams, competing for the chance to participate, at the official Young Lions Competitions in Cannes. The non-profit that was selected was Gender Creative Kids, a charity focused on providing resources for supporting and affirming gender creative kids within their families, schools and communities.
Teams were challenged to create a big idea (product, service or proposition) in a strategic brief for Gender Creative Kids Canada, a non-profit group dedicated to helping affirm trans, non-binary, and gender-fluid children and youth within their families, schools, and communities. Media teams were also tasked with engaging the target audience by raising awareness of discriminatory behaviours and advocating for change. There were some great pieces of work submitted, see below for the most notable and the winning teams work.
As Canada’s only official representative, The Globe and Mail will sponsor each winning Gold team to attend the Cannes Lions Festival of Creativity in 2021, and represent Canada in the Young Lions Competitions, TBD 2021. The 2020 teams announced on October 15 will represent Canada in the 2021 Competitions.